What is an Average Bounce Rate? A Data-driven Answer

Average bounce rate

Bounce rate is the percentage of people who exit your site without visiting the second page on your site. In other words, it is the percentage of one-page visits to your site. Visitors bounce off by closing the browser tab, entering a new search query or by exiting the browser itself.

It is known that high bounce rate is harmful to the site's growth. Webmasters implement new strategies trying to lower down their average bounce rates. They worry about it a lot.

In fact, you are the one who came to this blog post, in search of the average bounce rate of a blog. You are now eager to know whether your blog's bounce rate is within the safe range or not.

And.

I've to say sorry. Because, without knowing the niche of your blog and other details I can't really speak out the average figure. But I can present you the data that I've collected regarding the average bounce rate in this blog post.

First off, let me address your worry.

Is your worry worth it?

As long as readers are spending time on your page, reading your content completely, high bounce rate may not be an issue. It's like, readers are actually reading your content, they got what they want, and quitting out satisfied.

High visit duration

As you can see in the above screenshot, the post with great traffic and interaction has very high bounce rate. But I'm not giving a damn to it. Because readers are actually spending a lot of time and reading it. So, if your case is like this, there's no reason for you to worry.

I know…this is not the same in all the cases!

Still you have to lower your bounce rate. Because, low bounce rate is a signal to Google that people are actually trying to explore your site further, they are spending their time praising the quality of your content.

But still.

You have to remember that bounce rate varies greatly across various niches and content forms.

So, high bounce rate alone is not dangerous.

Bounce rates of some common sites:

  • E-commerce sites like Amazon – 10% to 40%
  • News sites – 35% to 60%
  • How-to tutorial sites – 70% to 90%
  • Blogs with short form content (below 700 words) – 40% to 70%
  • Blogs with long form content (above 1000 words) – 65% to 90%

News sites, including viral news sites, like Buzzfeed have low bounce rates like 30-40%. Because audience in viral news sites comes with only one thing in mind – get fun. Visitors are quite generic.

Whereas, blogs like mine that have long-form content, and often solve problems have quite high bounce rates in the range of 60% – 85%. Visitors are particular about a topic. They get what they are looking for. They quit.

So, if you ask me the average bounce rate. You could not expect me to tell a specific value.

Some figures

It's hard to find popular blogs that disclose their Analytics data to the audience. Here, I will be presenting the bounce rates of some of the popular blogs and sites.

One may look at Alexa for determining the bounce rate of any site. But it's not reliable. The bounce rate that Alexa shows you and the real data often differs greatly.

Gbt
Bounce rate of my blog

 

The above is the screenshot of my blog. The average article length on my blog is around 1000 words. I get bounce rate of around 77%-80%. I am trying hard to lower it down.

Sml bounce rate
Bounce rate of ShoutMeLoud

Bounce rate of ShoutMeLoud is around 78%. Harsh Agrawal often publishes great posts that are 1000+ words. He also has a great interlinking strategy. Here we cannot regard the bounce rate of 78% as high. Because, in niches like blogging, SEO or make money online blogs, when you are delivering long-form content, you cannot expect a lower bounce rate. The only thing that matters is whether your audience is spending time reading what you write or not.

Bounce rate of Matthew Woodward
Bounce rate of Matthew Woodward

Above is the Analytics screenshot of Matthew Woodward. He delivers exceptionally unique content that is always above 2500 words. He has great followings. The tips that Matt gives are actionable. He publishes some of the unmissable articles regularly.
Before looking at the report, I thought his bounce rate will be around 30% to 40%. But I was shocked of the fact that even a blog which delivers unique content like his gets 66% bounce rate. Nevertheless, considering the length of his articles, bounce rate is way below average.

From the author's desk:

Don't be over-paranoid about the bounce rate of your blog. You should also take a note of the time people are spending for reading articles on your blog. If they are reading your stuff fully, and bouncing off. It may not be a problem.

Think of the nature of your blog audience. Analyze the content and keywords. If most of the keywords that are driving you traffic are about a particular thing or problem-solving, you need not worry about the higher bounce rates.

Another important thing to note is the length of the articles. As readers are likely read more short articles, a blog with shorter articles tends to have lower bounce rate.
"If a visitor spends 2 hours reading your 59 pages long blog post and leaves, yep that will be a bounced visit too." Marcos @ SimpleAnalytics said it right.

As always, there will be a room for you to lower your bounce rate. Analyze the factors that may be spiking your bounce rate up; fix them.

What's the bounce rate of your blog? What according to you is the average bounce rate? Let me know in comments.

DISCLOSURE

6 thoughts on “What is an Average Bounce Rate? A Data-driven Answer

  1. Thanks for the post Akshay. I remember when I first started blogging and I always always going on and on about how my bounce rate was too high and what the optimal bounce rate is. Now I know better 😉

    Good write up once again.

  2. Hi Akshay,

    Honestly, this is one of the most comprehensive information I have ever read on website visitors bounce rate.

    The point you raised is what I keep telling myself each time my eyes glance through my blog visitors bounce rate which sometimes get low as 40% and sometimes as high as 85%.

    When this happen, what I do is to take a look at time spent reading my content, if am satisfied with what I see……I just don't worry over bounce rate anymore.

    My articles lengths always range from 1,500 to 2,500, so I shouldn't expect readers after going through some 2,000 words article to flip over to another unless that user is there for some specific research.

    I can't imagine myself reading Neil Patel's blog post of over 3,000-word length and after that, switching over to another post on his blog again. That would only happen if am looking an answer to some important issues.

    Thanks for sharing your quality knowledge with us.

    PS: Your @Twitter handle is not attached to your tweet button, I notice this when trying to tweet this post.

    • Hey Shamsudeen, thanks for leaving an awesome comment.

      Thanks for your appreciative words.

      When you are writing long form content on your blog, you could expect your readers to stay intact reading another of your insanely long post. The average bounce rate all over the web is higher than the people think. Our attention spans are dropping down.

      I will look into the matter soon, BTW thanks for Tweeting the post.

      Have a great weekend.

      Thank you.

  3. This was a great post! I have been stressing majorly over my site wide 89% bounce rate. It was confusing to me because almost every post on my site had tens of thousands of shares. So I figured people must like my posts if so many are sharing, but still, why is the bounce rate so high? After examining my bounce rate closer I noticed that 70% of my traffic comes from pinterest. (My pinterest bounce rate is 90%) Which makes much more sense. Compare that to twitter which has a 65% bounce rate on my site.

    • Hey Clarissa, thanks for sharing your insights.

      The traffic from Pinterest and other visual medium tends to bounce quicker. As the graphic could have drew them to your post. Try to concentrate on traffic source that offers you less bounce rate. In your case, I recommend you to concentrate on Twitter platform.

      Cheers.

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