List building is one of the integral parts of any online business. Blogging is no exception. For some of the bloggers, the sole goal of blogging is list building.
"Money is in the list" - how many times have you heard it? I bet - Ton plus one more a times.
After realizing all these benefits of email marketing, you've opted for a good email marketing software and took email list building as a serious thing in your blogging journey. But the thing is, there's no straightforward way to track from where your visitors are converting as your email subscribers.
But wait. There's a trick that helps you track email subscribers and from where they've opted into your email account. By knowing the place where your visitor has opted in, you can easily determine what sort of content is performing well on your blog, and what you need to publish and focus more in the future.
Data is gold.
As a blogger, you definitely have Google Analytics account set up for your blog. You need to make use of Google Analytics for tracking the list building efforts by you.
- A Google Analytics account.
- A thank you page which your visitors see when they hit the sign-up button on your email optin form and yet to confirm their email address.
- A confirmation page, your blog subscribers see when they confirm their email subscription by going to their inbox and are now your qualified blog subscribers.
Now link those two pages to your email marketing software, so that your blog visitors and subscribers visit those pages in appropriate times of their subscription process.
Just look at the below screenshots to get an idea of how it works.
Google Analytics goals for tracking signups
For carrying out this process, you need to make use of a feature in Google Analytics known as goals. Here you consider people landing on your thank you and subscription confirmation pages as the goals.
Here, a question may arise - Why track two separate pages?
The thing is, the people landing on your 'thank you' page have still not confirmed their email addresses. But the people landing on your confirmation page are the one who are fully qualified subscribers of your blog.
There's no hard-fast rule that all the people who've visited your 'thank you' page also visit 'subscription confirmation', Because, most of the people fall of when asked to confirm their email address.
Hence, you need to treat those two pages as two different goals. It also helps you determine the number of people who are not confirming their email address and think about it.
Let's get our hands dirty.
First off, you need to login to your Google Analytics account.
There you need to go to the admin section of your account.
There under "account"section, you need to select your blog name or account name that you've given while creating a new account. For this very blog, I have the account name - "GoBloggingTips".
After you select the account name, now under "view section", click on the "goals".
Now enter the type of goal as custom. And then, give your goal a name. For example, as you can see in the below screenshot, I've given the name of the goal as "thank you".
After giving the goal name, selecting the landing page as the type, it's time for you to enter the URL of the page that you wish to keep as the goal page.
Once you enter all the details, save it. Do the same for the confirmation page. Create a separate goal for it also.
Save all those.
For now on, the Google Analytics will be treating the visits to those two pages as goals.
Viewing goal conversions
If your pages are newly created, you may need to wait for some days for the Analytics to track the new visitors to your page. Once you are sure that plenty of visitors are visiting your pages, here it is.
Go to Google Analytics, and head over to Behavior -> Landing pages. There all the landing pages of your blog/site will be listed. There will be a column named Goal conversion. There you can view the conversion or the number of people landed on your subscription confirmed page.
- Take a note of the pages which are offering you the high conversion rates. In the future, produce content on the same topic, and hence grow your list.
- By determining which of the blog posts are converting your visitors better, you can determine their interests and pitch appropriate products according to their specific interests.
- If one or two pages on your blog are amounting to 70% of your email subscribers, build a separate list for each of them, and target them separately for better open rates, sales and ultimately ROI.
- While pitching them, make use of segmentation cleverly.
- To improve the conversion rates on your popular pages, include an ethical bribe like eBook or report that's tightly relevant to the topic of the blog post.
From the editor's desk
You may have now realized the importance of tracking your list building and knowing which pages are converting your subscribers the best.
Tracking helps you better understand your audience and also define your ideal reader which ultimately helps in improving blog readership and sales.
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