Thrive Architect Review 2019: A Page Builder Plugin That Destroys The Competition

Thrive Content Builder is now Thrive Architect. It's more powerful than ever. Why my review is different than the rest on the internet? I've tried and tested Thrive Architect for months since it's released and compared it deeply with other plugins in WordPress market.

Read the review mindfully, and you will thank me later.

In this post, I'm presenting you my review on Thrive Architect, the plugin I'm using on my blog.

Previously the when I bought it, Thrive Architect was Thrive Content Builder. I even reviewed it a few months ago.

At the end of August 2017, the version 2.0 of the plugin was released and the Thrive team named it as Thrive Architect for branding purposes. The new name is great and also the new version of the plugin is loaded with great features and is faster than ever.

In this review, let me walk you through Thrive Architect, and also I will add some few notes regarding how their new plugin is different than the older Thrive Content Builder.

Thrive Architect is a great upgrade to their previous plugin. Well, here are some of the areas where the new Thrive Architect excels!

  • check
    Thrive Architect is perfectly compatible with all the themes contrary to the previous Thrive Content Builder which had some elements reserved only to be compatible with Thrive Themes.
  • check
    The full-width page section is now compatible with all the themes.
  • check
    Thrive Content Builder users got all new Thrive Architect as a free upgrade (no strings attached!)
  • check
    Thrive Architect takes latest web design trends into account and comes with various advanced elements like vertical split layout, layered background sections, etc.
  • check
    With Thrive Architect, you'll also be able to edit the mobile layout to great extent, although the plugin is fully responsive. A live preview of how the plugin looks in different devices is a great addition in Thrive Architect.
  • check
    You can toggle some elements to be not visible in mobile or tablet screens, which is a great addition.
  • check
    In Thrive Architect you can adjust the margin and padding visually without manually entering the pixels values manually to be adjusted like in Thrive Content Builder.
  • check
    Every element has got tons of new options to tweak.
  • check
    The plugin is very swift and the design is certainly modern than the old Thrive Content Builder.
  • check
    You may have noticed some sort of sluggishness with Thrive Content Builder at times. But the Thrive Architect is very fast and loads relatively faster than their previous plugin, Thrive Content Builder.
  • check
    Although you deactivate Thrive Architect plugin, the HTML content remains intact but plugin specific CSS modifications will be lost. With this, you won't be locked down to forcefully use Thrive Architect in case you want to deactivate in the future.

Thrive Architect Review

Thrive Architect is a powerful, and a standalone drag and drop WYSIWYG WordPress page builder. It's the next version Thrive Content Builder (first ever front end page builder for WordPress) as I told you earlier and comes with various powerful features.

User interface

The UI is clean and simplified than the interface of the older version. The user experience is totally reconsidered and the design is totally revamped.

Thrive Architect vs Thrive Content Builder

The user experience is swift and feels fluid when compared to their older plugin.

The new organization of the drag and drop elements allows you to easily find the element you need to use as opposed to Thrive Content Builder in which you needed to scroll down the list to find the element you are looking for.

In case of Thrive Content Builder, the element options were floating over the actual element you dragged in the page itself sometimes blocking the complete view. But in case of Thrive Architect, the element options can be modified in the sidebar itself.

Thrive Architect element options

Getting the element customization options in the sidebar rather than as an overlay on the writing area is a great improvement.

Design Elements of Thrive Architect

All the Thrive Architect elements come with extensive options. You can alter every aspect of the element, whether it be color, border, margin, padding, tweak how it appears in mobile devices, spacing, animation, typefocus, shadow, alignment, background, and much more depending upon the element. There's simply no aspect of the element that can't be altered in Thrive Architect.

This blog post would be too long if I start listing each and every option of each of the 34 elements.

The design elements are categorized as the foundation and building blocks. The foundation section includes some of the most used elements like text box, image, button, columns, headings, etc.

The foundation section includes some of the most used elements like text box, image, button, columns, headings, etc.

The next section of elements is called as building blocks. This section has the most elements in Thrive Architect.

Thrive Architect foundation elements

Foundation elements

  • Paragraph
  • Heading
  • Image
  • Button
  • Columns
  • Background section
  • Content box
  • Content template and symbols (similar to Elementor's Global widgets)

Building block elements​​​​​​

  • Click to Tweet
  • Table
  • Content Reveal
  • Countdown
  • Countdown Evergreen
  • Credit Card
  • Custom HTML 
  • Custom Menu
  • Disqus Comments
  • Star Rating
  • Tabs
  • Testimonial
  • Toggle
  • Pricing table
  • Divider
  • Facebook Comments
  • Fill Counter
  • Google Map
  • Icon
  • Lead Generation
  • Post Grid
  • Progress Bar
  • Styled List
  • Table of Contents
  • Video
  • WordPress content
  • Thrive Leads integration

Lesser-known Thrive Architect tip: In order to duplicate the element, you just need to hold Option/Alt key and drag the element. Automatically, the duplicate of the element is created.

Settings and Template Setup

Here's the section that matters the most to you!

By clicking the gear icon at the top left corner of the Thrive Architect you can access the settings and template setup section.

In the settings section, You can setup page events on exit intent or timer. After it is triggered, you can display a Thrive Lightbox or a LeadBox if you are using Thrive Leads along with Thrive Architect.

The Edit HTML section allows you to display the code behind the page built by Thrive Architect. This code will be very helpful in doing  search and replace to edit the content after the page is built and also to make HTML specific alterations to the page. Custom CSS allows you to add CSS that will be applied to the page you are designing.

Turning off/on the reminders that remind you to save the work periodically while building the page can also be done on this settings page.

You can also switch editor side - left or right in this page. I personally like the editor to be on the left side! The default one.

You do also need to note that the landing page templates are visible only if you are building WordPress pages but not posts.

Landing page templates

Landing page settings allows you to modify the settings of the landing page like the background of the landing page, scripts to be loaded in the landing page (like a retargeting pixel), and some other settings that apply to the whole landing page as opposed to individual elements.

You can save the landing page to use it again and again, in case you are designing multiple landing pages of the same kind. This one is a huge time-saver for me!

You can also export or import a landing page. The landing page will be exported in a zip format containing HTML files and scripts. This option is very handy to transfer landing pages between your different sites or even to backup the landing pages.

There is also an option to allow you to revert back to the theme look from landing page look using the settings.

Hundreds of pre-designed landing pages to choose from

Imagine what it would be like if you have 100s of landing page templates at your disposal ready to be modified and tweaked to any extent rather than shelling out huge money on developers.

It's a dream of every digital marketer right?

Thrive Architect also comes with hundreds of landing page templates you can choose to suit your needs. In Thrive Architect, the templates are beautifully presented and categorised neatly.

Landing page templates

I'm planning to use "review" category templates extensively for my affiliate niche sites as these templates are designed extensively keeping conversion optimization in mind.

Here's the kicker boys and girls!

Weeks after writing this blog post, Thrive Themes released a new set of landing pages called "Bright". They are also known as "rapidly customizable landing pages". Constantly adding value to the existing customers is the strategy that Thrive Themes use to wow you!

Thrive architect bright pages

Ta da!

As you can see in the above image. You can alter every element in the landing pages. The above screenshot shows how you can edit the eBook cover image as an example without using Photoshop and other tools.

You don't need to pay hundreds of dollars to get your landing page developed by a developer. With Thrive Architect you can design any landing page you imagine and can modify every bit of it as per your wish.

More focus on responsiveness

Here's one more!

Would you like to build landing pages especially for mobile devices? Now you can do that.

A conversion friendly and responsive page builder should give you complete control on how your page should appear in mobile and tablet devices. The Thrive Architect comes with dedicated 'responsive' section for every element as you can see in the below screenshot.

Responsive options

As you can see in the above screenshot, you can toggle the elements to be displayed on various devices. For example in the above screenshot, I've set an image to be displayed on all devices.

Mobile preview

Some changes that are done (like font size changes) while in the mobile/tablet view will be only saved for mobile/tablet devices but not on desktop screens.

This is a much-needed addition. It is very helpful especially in case of light boxes. Previously, the Thrive Content Builder had no options for this, the Thrive Lightbox would gobble up mobile's small display. But no more with Thrive Architect.

Still, there's a room for improvement

Let me don't even try to deny it!

Every product has its own downsides.

Although most of the annoyances of Thrive Content Builder are fixed in Thrive Architect, there are some of the things that need to be fixed.

  • exclamation-triangle
    No auto save feature. Although Thrive Architect does a good job of reminding you periodically to save your work, for page builder ninjas like me, having an auto save feature would be great to have. Especially if you wish to switch between your WiFi networks while in the editing mode, you may have a slim chance of losing your work.
  • exclamation-triangle
    If I paste the content from WordPress visual editor in Thrive Architect, the entire content (even images) will be listed under "text" element. In simple words, if you are looking to paste the content from somewhere else to Thrive Architect it's not completely supported by Thrive Architect. Manually assigning elements to the pasted content takes a lot of time. 


Good news!

If you are a previous Thrive Content Builder member, you'll get Thrive Architect as a free upgrade. Stop waiting here, go to your update core and get the free Thrive Content Builder version 2.0 upgrade. There isn't even a small upgrade fee.

Bad news.

Thrive Architect isn't free.

If you don't have a license of Thrive Content Builder, then you need to obviously purchase Thrive Architect.

Thrive architect price

Akshay's note: Thrive Architect is a great frontend visual editor plugin for WordPress. I absolutely love the simplicity, swiftness of the new plugin. I highly suggest you try this plugin out to create beautiful looking content on the fly.

While researching for some great WYSIWYG editors for WordPress, I finally settled with Thrive Architect. The integration of the plugin with various other Thrive Themes products is phenomenal. The Thrive Architect is marketed towards serious internet entrepreneurs and has many features and elements that makes you possible to accomplish any kind  of marketing imagination on your blog.

If you are a marketer, hands down, it's the best page builder plugin for marketers.

Thrive Architect is my favorite WordPress plugin ever.

PS: If you are buying Thrive Architect, please buy me a coffee purchasing through my link. Let's connect!

This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

Will you help me?

I’ve put so much effort into writing this article. If you loved this article, please share it with people who you think may find it useful! 😊

6 thoughts on “Thrive Architect Review 2019: A Page Builder Plugin That Destroys The Competition”

  1. Thanks so much for the review. I didn’t even know something like thrive architect was available. There are some cool features and so glad it’s mobile responsive.

  2. Hi Herman, I can understand your concerns. Thrive Architect was previously Thrive Content Builder. The Thrive Content Builder was awesome. Period. But, I don’t know why on earth they released Thrive Architect with full of bugs. But. Trust me, I’m 100% sure that the Thrive Architect will be the best in the WP industry within a few weeks. The majority of bugs are fixed already. Yesterday, version 2.0.11 is released. They are releasing updates every 5 days or so. The last update got rid of most of the bugs. It’s now the matter of refinement. I’m personally using Thrive Architect on almost all my sites, even this post is built with it.

    I’ve said – “Considering this plugin to be released recently, some bugs are normal”. I would like my review to be evergreen. As the Thrive Architect will mature in a matter a week.

    I can say you that their team is working very hard, as they also need to keep an eye on Thrive Architect’s integration with their other plugins like Thrive Leads, Thrive Apprentice, and Thrive Ultimatum.

    But I’m still confused why they experimented it on live sites.


    1. I love it. I’m not sure how any visual-centric designers could not enjoy how easy Thrive is. One 10 minute tutorial and I was off to the races with it.

      Cheers on review! I enjoyed it and agree

  3. I was one of the early adopters of Thrive Architect. It costed me a lot of time some content were just sticky so that I needed to create new page. But now it’s very stable, they are releasing new features every week or so. Thanks for your really in-depth review on Thrive Architect.

  4. Hi Tiff, thanks for your insightful comment.

    Thrive Architect still have some bugs. They are fixing it only to make new bugs appear again. I’m using Thrive Architect on all my sites, I mean ALL MY SITES. Yes, some bugs are there. I’m, not facing any loading issues. But sometimes, the content gets locked in/ uneditable. I need to pull up the edit HTML option and remove hardwired code.

    Some bugs have a workaround. But for a newbie without some hands-on experience, it’s still a challenging task.

    Coming to support, I’m sure their support requests have increased 10x or even 20x who knows? They’re working hard to cope up with support, as I read their recent blog post. It is just a matter of time.

    They at least could have offered an option to downgrade to Thrive Content Builder in one click.

    Anyways, I firmly believe the issues will all be sorted in coming months. It’s already pretty stable now than when it was released.


    I can say that it’s still the best when it comes to building marketing landing pages, as it is now.

    Thanks for dropping by.

    This plugin deserves some time, as they are making a huge shift, and integration with other plugins in their suite is no joke. They also need to take care of the upcoming WordPress Gutenberg update. They seem to tackle Gutenberg update very easily.

  5. Monica Shreeves

    Good review on Thrive Architect, Akshay. Keep up the good work.

    I was finding it hard to choose between Thrive Themes and Elementor pro. But now, as I’m mainly a marketer and looking to build conversion friendly landing pages, Thrive Architect makes absolute sense. Elementor seems to be web designer-centric.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.