The Best Guide to Semantic Keyword Research

Have you heard that merely targeting a single keyword and optimizing your blog post only around that keyword has gone? That's where semantic keyword research comes in!

Semantic research

 

Wondering?

I am not saying that keyword research is gone, but optimizing your entire blog post around a single keyword is ineffective.

Gone are the days, in which you would churn your blog post with a single keyword scattered in it, and rank.

Search engines are less relying on the keywords. They are indexing and returning results to the user queries from their latent semantic index.

Have you ever heard about the entity or semantic relationships?

Search engines have been developing intelligence.
Previously, Google returned the results based on the user query.

It was searching for the user query in all its documents. And then returned the results. It didn't take the risk of answering straight away.

But look at the current trend.

Simply searched – How to boil eggs?

Google knowledge graph

 

Google has become self-aware to some extent.

It is partially capable of understanding the user queries like we humans do. How's it possible?

It's because of the entity and semantic relationships.

One more example:

According to Google analysis, the majority of users who search for "Places to See in Los Angeles" are tourists and are hunting some places to visit. They want to visit the places in Los Angeles.Places to see in Los Angeles

Hence the result.

Google is now capable of determining the relationships between various keywords.

Including semantically related or synonyms of the main keyword, along with the main keyword in your articles or blog posts, gives a ranking boost.

It helps Google in determining the meaning of the written content to some extent by analyzing the relationships between the entities or keywords in the content.

If Google understands your content better, better is the rankings.

Semantic Google search results

How about this? Google is confident of taking the risk of showing the semantic result of SEJ straightaway. Because SEJ is a trusted site and the article is semantically rich in terms of Google.

So now you might be thinking, how to create content that is easily understandable by Google.

The answer is: Including related synonyms or semantic keywords along with the main keyword.

However, merely including semantic keywords in a site or blog that has no authority or backlinks doesn’t work.  But it does boost rankings.

How to find semantic keywords that are related to the main keyword?

Before finding the semantic keywords for your main keyword, it's important to find the main keyword you want to concentrate upon.

You need to prefer long tail keywords to other keywords. Here's the detailed guide to finding long tail keywords and rank for any keyword.

Must Read: Unique way to find long-tail keywords

Once you have found the effective long tail keyword, it's important to find semantically related keywords to the main keyword.

That's where this post comes in.

I will be taking the example of how to do semantic keyword research for a blog post whose main keyword is "How Google Works".

How Google Works – Book by Eric Schmidt OR article on how Google works

By merely including the keyword (How Google works) all through the blog post, Google cannot determine what the content is exactly about. Whether the article is in a book or Google search mechanism? Google is confused! Therefore, it does not take the risk of ranking high the blog post.

If you are writing about the book: How Google Works – Book by Eric Schmidt

Then here are some of the semantic or LSI keywords that you have to include.

  • Book
  • Book Review (if it is a review)
  • The New Digital Age (another book written by him)
  • Chairman of Google

By this Google comes to know that we are talking about the book written by Eric.

If you are writing in detail about the working of Google then include keywords like,

  • Data mining
  • Indexing
  • Crawling
  • Algorithms

By including semantic keywords, you are helping Google to determine, what our blog post is particularly about.

Some tools for semantic keyword research

Now you are clear about what semantic keywords are.

But how to find those related keywords? There is a need of some of the tools for this.

SEOPressor

This is the best on-page SEO optimization plugin for WordPress.Multiple keywords

Along with all the essential features of on page optimization. It also comes with a dedicated set of features to make your site semantically strong. It also has a metric called SemantiQ Density to analyze the density of LSI keywords in your article.

Lsi keywords

Schema markup settings

It also enables the schema markup on your site, easily with no coding knowledge.

Along with all these features, it comes with link management feature, crawler control, smart linking, etc.

Get the SEOPressor Connect plugin at $9

SEMRush

SEMRush is the best SEO tool ever a blogger or a webmaster can get.

It's  like an all-in-one SEO package. No feature in SEMRush is obsolete.

One of the features that we are using for semantic research in SEMRush is related keywords report.
This report will display once you search for a keyword in SEMRush.

Semrush related keywords report

Along with the related keywords, you also get the Volume, CPC, number of results, and trend of those related keywords.

Now all you have to do is, pepper those related keywords in your blog post. You have to do this process naturally.
Those keywords should fit in your content perfectly by not hurting the reading experience.

On the other hand, you can also publish some posts related to the original post. By establishing a semantic relationship between the two posts, you can easily rank for long-tail keywords.

>Get 15 days free SEMRush pro account here. [Free killer guide included]

You can also watch the below SEMRush webinar video, in order to get deep insight into how to do semantic core keyword research.

The tool can also be used for applying various strategies. You can also do effective backlink analysis, keyword research and have a never-ending list of blogging ideas with this tool.

Ultimate keyword hunter

It's a unique LSI tool that I've ever used. It's great.

Just head over to UltimateKeywordHunter, enter the email to help them send you a copy. Go to your inbox and click on the download link. The setup file is just around 2MB. Install it.

Enter the keyword for which you have to search for LSI keywords. Hit PARSE.

Ultimate keyword hunter

Wait for the analysis to complete, and hit analysis report.

The result will be opened. Basically, this report contains the most repeated semantic terms in Google top 10 results for the seed keyword. In the result, the stop words are excluded. So you will get rock solid semantic keywords.

Ultimate keyword hunter results

The semantic keywords in the result are grouped as 1 word, 2 words, 3 words, 4 words…

It's one of the most powerful tools in my SEO arsenal.

Ultimate-keyword-hunter-results-export

You can export the LSI keywords in the result as CSV file, and upload it in the keyword planner for search volumes and effectiveness, if you are really paranoid.

Now, as you can see in the above result, if I sprinkle some semantic keywords like natural language, computer science, semantic elements and lexical in my blog post, I will get a ranking boost.

With this, you can easily adapt the semantic strategies of the top contenders for the keyword in SERPs.

Google suggest

Google auto suggest

As you can notice above in the screenshot, you can easily find the related keywords to your main keyword in Google Auto Suggest. You can insert asterisks (*) symbol to fill in the blanks the Google suggest.

You can also use UberSuggest or Soovle (quickest way to fetch all the suggests like Google, Yahoo, Wikipedia, Amazon, YouTube, etc.)

Google related searches

 

You can also look at Google's suggested related terms at the bottom of the SERP.

Semantic link search tool

Semantic research tool

Semantic link search is one of the greatest semantic research tools. For example, if the main target keyword for a blog post is "Semantics", then you may have to enter it in the search box as shown below.

Now, as you may have observed that the tool suggested related words like syntax, theoretic, RDF, lexical, semantic, syntactic, propositional.

Look up for the meaning of the word for which you are not certain of.

Now just scatter up the semantic keywords here and there in your content. By this Google clearly concludes that the post is about semantics.

Similar-word

Similar word tool

It's the simplest and effective tool of all. You need to simply enter the main keyword in the search box. It will return the results in seconds.

This tool may sometimes, generate irrelevant keywords. So, make sure that the words are semantically related to the main keyword and topic, before using it on your blog.

Use Similar-word tool

 

Where to include semantic keywords in your blog post?

Once you find the semantically related keywords, the first question that pops in your mind is where to include the LSI keywords?

Here are some places where you can include them.

  • First paragraph of the blog post (along or instead of the main keyword)
  • Scatter throughout the blog post.
  • Last paragraph of the blog post (along or instead of the main keyword)
  • ALT tags. Prevent ALT keyword stuffing by including semantic keywords.
  • Using semantic keywords craft a new title for your blog post, and use that title in social media.
  • Anchor text, as they should be diversified.
  • Text surrounding the internal links or backlinks to the post. (KILLER)

However, do remember the keyword density. In this example, I will take the post on "Semantics" as an example.

Main keyword density should be around 0.75 – 2%.

Keyword density of both main and semantic keyword should be around 12-20%

Keyword density greatly varies DEPENDING UPON THE TOPIC AND NEED.

ReadHow To Find Buyer Keywords to Boost Earnings (Proven Techniques)

What next?
I bet many of you bloggers have not implemented semantic words in your older posts. Do head over to the older posts and optimize them for semantic search.

You can analyze the effectiveness of your semantic keywords implementation using SEOPressor plugin for WordPress.

BE NATURAL IN TERMS OF USING KEYWORDS. RESPECT USER EXPERIENCE.

So what are your strategies to find semantic keywords? Let me know in comments.

Do remember that sharing is caring.

MOST RECOMMENDED: How to Find LSI Keywords and Implement Them for SEO

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DISCLOSURE
This post may contain affiliate links, meaning that if you click on one of the links and purchase an item, we may receive a commission (at no additional cost to you). All opinions are our own and we do not accept payments for positive reviews.

22 thoughts on “The Best Guide to Semantic Keyword Research

  1. Hi Akshay,
    This post on how to do semantic keyword search is very helpful. It is direct to the point. I guess I will have to follow the tips conscientiously for effective result!

    My best takeaway from this post is the suggestion you made on Ultimate Keyword Hunter!

    I have shared this comment in kingged.com where this post was shared.

  2. Hey Akshay,

    I've read a book on Google Symantics a while back but I wasn't too sure on how to go about finding semantic keywords. This post gives me a better clue on why we should build around the related keywords to the main keyword. With that said, I like the fact that you recommended some tools in order to get the best keywords for our blog posts. Right now I'm just using keyword planner, but definitely opened to looking at other tools! Thanks for the suggestions! Have a good one!

    I found your post on kingged.com under the category SEO/SEM

    • As you may have noticed that Semantic Keywords are the future of SEO. Finding and implementing LSI keywords along with the main keywords is important.

      Glad you found the tools useful.

      Cheers.

  3. Hi Akshay ,

    Thx for your Great Article . Before read this article I was confused . This post gives me a better clue on why we should build around the related keywords to the main keyword.

    Thx .

  4. Hi Akshay,
    I loved the mention of "semantic search" in your article. But best of all is the "unique" tools you mentioned, which are presented in one article. I love UberSuggest and have been using it for sometime. But the best part of it is "time". How much can you spend if you are a lonely blogger?

    • Hi Akshay, great article, semantic keyword research is more important than ever, thanks for sharing all those useful tools and tips! I just wanted to mention for you and your readers a tool that could help you automate all those work for finding related keywords. It's called Keys4Up, and it automates related keyword research. It's awsome, and it's getting many more features pretty soon. If you try it, thank you for leaving a feedback as well.

  5. Hello,

    Thanks for sharing these tools with us. BTW, can I used your article as an reference to my next infographic about keyword research?

    PS: You got a tweet from me!

  6. Akshay!

    Really nice post – thank you.

    There is a ton of limitations with some of the tools in the bottom, but overall…great advice.

    You have mentioned Keywordini in your Long-Tail article, but haven't done so here.

    I think it totally deserves its place in the spotlight – https://serps.com/tools/keywords

    All the best to you 🙂

    Artem

  7. Hi Akshay!
    Definitely an useful post about doing semantic keyword search effectively! I agree with your points you described in this post! Semantic keyword is the Future of SEO! Without having proper keyword research one can not able to find most profitable keyword!

    Anyway, thanks for sharing this informative article.
    Keep it up!

  8. Indeed a great post about Keyword Research.

    There is no doubt that Keyword Research is the most important part of building a successful website. Without targeting the right keywords, We can never drive traffic and sales.

    Keyword research is important as much as making a PLAN before doing something really great. 😀

    When I started my blogging carrer, I never knew what keyword research is, I always cover articles on random keywords and that was the reason, I wasn't getting traffic and sales because I was running in the wrong direction.

    But When I learned about keyword research then I found my mistake and started working on it.

    In this guide, You have covered keyword research in a very detailed way and It is very much helpful to so many readers including me.

    So Thanks for sharing such a wonderful article with us. 😀

  9. I had many confusion & question about semantic keyword research and niche keyword selection. Now I have very clear understanding about them. Though I will read the whole article again. I loved the way you wrote from A to Z. Thanks for your hard work and spending many hours to make such a great article like this.

  10. Finally I got a great guide for semantic keyword research.
    There is no doubt that Keyword Research is the most important part of building a successful website. Without targeting the right keywords, we can never drive traffic and sales.
    Keyword research is important as much as making a PLAN before doing something really great.
    When I started my blogging carrier, I never knew what keyword research is, I always cover articles on random keywords and that was the reason, I wasn’t getting traffic and sales because I was running in the wrong direction.
    But When I learned about keyword research then I found my mistake and started working on it.
    In this guide, you have covered keyword research in a very detailed way and It is very much helpful to so many readers including me.
    So Thanks for sharing such a wonderful article with us.

  11. Paying back with a comment "targeting multiple keywords around that semantic core" was the keyword I search on google to get to your site.

    The data on your article is pretty straight forward and will surely take it into account now that we are currently trying to know and implement a more robust SEO strategy for our sites.

    Thanks for sharing this great analysis.

  12. Hey Akshay,

    I’ve read a book on Google Semantics a while back but I wasn’t too sure on how to go about finding semantic keywords. This post gives me a better clue on why we should build around the related keywords to the main keyword. With that said, I like the fact that you recommended some tools in order to get the best keywords for our blog posts. Right now I’m just using keyword planner, but definitely opened to looking at other tools! Thanks for the suggestions! Have a good one!

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