Have you heard that merely targeting a single keyword and optimizing your blog post only around that keyword has gone? That's where semantic keyword research comes in!
I am not saying that keyword research is gone, but optimizing your entire blog post around a single keyword is ineffective.
Gone are the days, in which you would churn your blog post with a single keyword scattered in it, and rank.
Search engines are less relying on the keywords. They are indexing and returning results to the user queries from their latent semantic index.
Have you ever heard about the entity or semantic relationships?
Search engines have been developing intelligence.
Previously, Google returned the results based on the user query.
It was searching for the user query in all its documents. And then returned the results. It didn't take the risk of answering straight away.
But look at the current trend.
Simply searched – How to boil eggs?
Google has become self-aware to some extent.
It is partially capable of understanding the user queries like we humans do. How's it possible?
It's because of the entity and semantic relationships.
One more example:
According to Google analysis, the majority of users who search for "Places to See in Los Angeles" are tourists and are hunting some places to visit. They want to visit the places in Los Angeles.
Hence the result.
Google is now capable of determining the relationships between various keywords.
Including semantically related or synonyms of the main keyword, along with the main keyword in your articles or blog posts, gives a ranking boost.
It helps Google in determining the meaning of the written content to some extent by analyzing the relationships between the entities or keywords in the content.
If Google understands your content better, better is the rankings.
How about this? Google is confident of taking the risk of showing the semantic result of SEJ straightaway. Because SEJ is a trusted site and the article is semantically rich in terms of Google.
So now you might be thinking, how to create content that is easily understandable by Google.
The answer is: Including related synonyms or semantic keywords along with the main keyword.
However, merely including semantic keywords in a site or blog that has no authority or backlinks doesn’t work. But it does boost rankings.
How to find semantic keywords that are related to the main keyword?
Before finding the semantic keywords for your main keyword, it's important to find the main keyword you want to concentrate upon.
You need to prefer long tail keywords to other keywords. Here's the detailed guide to finding long tail keywords and rank for any keyword.
Must Read: Unique way to find long-tail keywords
Once you have found the effective long tail keyword, it's important to find semantically related keywords to the main keyword.
That's where this post comes in.
I will be taking the example of how to do semantic keyword research for a blog post whose main keyword is "How Google Works".
How Google Works – Book by Eric Schmidt OR article on how Google works
By merely including the keyword (How Google works) all through the blog post, Google cannot determine what the content is exactly about. Whether the article is in a book or Google search mechanism? Google is confused! Therefore, it does not take the risk of ranking high the blog post.
If you are writing about the book: How Google Works – Book by Eric Schmidt
Then here are some of the semantic or LSI keywords that you have to include.
- Book Review (if it is a review)
- The New Digital Age (another book written by him)
- Chairman of Google
By this Google comes to know that we are talking about the book written by Eric.
If you are writing in detail about the working of Google then include keywords like,
- Data mining
By including semantic keywords, you are helping Google to determine, what our blog post is particularly about.
Some tools for semantic keyword research
Now you are clear about what semantic keywords are.
But how to find those related keywords? There is a need of some of the tools for this.
This is the best on-page SEO optimization plugin for WordPress.
Along with all the essential features of on page optimization. It also comes with a dedicated set of features to make your site semantically strong. It also has a metric called SemantiQ Density to analyze the density of LSI keywords in your article.
It also enables the schema markup on your site, easily with no coding knowledge.
Along with all these features, it comes with link management feature, crawler control, smart linking, etc.
SEMRush is the best SEO tool ever a blogger or a webmaster can get.
It's like an all-in-one SEO package. No feature in SEMRush is obsolete.
One of the features that we are using for semantic research in SEMRush is related keywords report.
This report will display once you search for a keyword in SEMRush.
Along with the related keywords, you also get the Volume, CPC, number of results, and trend of those related keywords.
Now all you have to do is, pepper those related keywords in your blog post. You have to do this process naturally.
Those keywords should fit in your content perfectly by not hurting the reading experience.
On the other hand, you can also publish some posts related to the original post. By establishing a semantic relationship between the two posts, you can easily rank for long-tail keywords.
You can also watch the below SEMRush webinar video, in order to get deep insight into how to do semantic core keyword research.
The tool can also be used for applying various strategies. You can also do effective backlink analysis, keyword research and have a never-ending list of blogging ideas with this tool.
Ultimate keyword hunter
It's a unique LSI tool that I've ever used. It's great.
Just head over to UltimateKeywordHunter, enter the email to help them send you a copy. Go to your inbox and click on the download link. The setup file is just around 2MB. Install it.
Enter the keyword for which you have to search for LSI keywords. Hit PARSE.
Wait for the analysis to complete, and hit analysis report.
The result will be opened. Basically, this report contains the most repeated semantic terms in Google top 10 results for the seed keyword. In the result, the stop words are excluded. So you will get rock solid semantic keywords.
The semantic keywords in the result are grouped as 1 word, 2 words, 3 words, 4 words…
It's one of the most powerful tools in my SEO arsenal.
You can export the LSI keywords in the result as CSV file, and upload it in the keyword planner for search volumes and effectiveness, if you are really paranoid.
Now, as you can see in the above result, if I sprinkle some semantic keywords like natural language, computer science, semantic elements and lexical in my blog post, I will get a ranking boost.
With this, you can easily adapt the semantic strategies of the top contenders for the keyword in SERPs.
As you can notice above in the screenshot, you can easily find the related keywords to your main keyword in Google Auto Suggest. You can insert asterisks (*) symbol to fill in the blanks the Google suggest.
You can also look at Google's suggested related terms at the bottom of the SERP.
Semantic link search tool
Semantic link search is one of the greatest semantic research tools. For example, if the main target keyword for a blog post is "Semantics", then you may have to enter it in the search box as shown below.
Now, as you may have observed that the tool suggested related words like syntax, theoretic, RDF, lexical, semantic, syntactic, propositional.
Look up for the meaning of the word for which you are not certain of.
Now just scatter up the semantic keywords here and there in your content. By this Google clearly concludes that the post is about semantics.
It's the simplest and effective tool of all. You need to simply enter the main keyword in the search box. It will return the results in seconds.
This tool may sometimes, generate irrelevant keywords. So, make sure that the words are semantically related to the main keyword and topic, before using it on your blog.
Where to include semantic keywords in your blog post?
Once you find the semantically related keywords, the first question that pops in your mind is where to include the LSI keywords?
Here are some places where you can include them.
- First paragraph of the blog post (along or instead of the main keyword)
- Scatter throughout the blog post.
- Last paragraph of the blog post (along or instead of the main keyword)
- ALT tags. Prevent ALT keyword stuffing by including semantic keywords.
- Using semantic keywords craft a new title for your blog post, and use that title in social media.
- Anchor text, as they should be diversified.
- Text surrounding the internal links or backlinks to the post. (KILLER)
However, do remember the keyword density. In this example, I will take the post on "Semantics" as an example.
Main keyword density should be around 0.75 – 2%.
Keyword density of both main and semantic keyword should be around 12-20%
Keyword density greatly varies DEPENDING UPON THE TOPIC AND NEED.
I bet many of you bloggers have not implemented semantic words in your older posts. Do head over to the older posts and optimize them for semantic search.
BE NATURAL IN TERMS OF USING KEYWORDS. RESPECT USER EXPERIENCE.
So what are your strategies to find semantic keywords? Let me know in comments.
Do remember that sharing is caring.
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