Determining what sort of content (long or a short form) gains engagement in your blog is important. Setting up, tracking and analyzing the scroll depth is the only effective way to do that.
I even had my previous blog post on the word count and its effects on SEO. In that post, I clearly concluded that long form content performs better in search results page of Google. Google tends to rank long form content higher than that of short form content.
I even included a graph of how content length affects organic rankings in Google SERPs.
I would say that for most of the blogs online long-form content increases user interaction.
However, as you may know, the attention span of online readers is decreasing or dropping drastically in the past few years. Therefore, it is essential to tell what you ought to say in few words.
In some of the SEO or content marketing blogs, short-form content works great. So how to determine what sort of content works like a charm for your blog?
Here’s a surefire way.
If you’d like to track and analyze your scroll depth in Google Analytics or Universal Analytics, by applying the filters and other parameters, then you can go directly to WP scroll depth section.
The below is about determining the scroll depth within the WordPress dashboard itself.
Determining the scroll depth of the readers reading your blog posts.
After installing and activating the plug-in, you have to install “Content Analytics Module”
You can install the module as shown in the above screenshot
As soon as you install the module, go to the blog post of which you would like to track the scroll depth of the visitors.
Now, as you can notice in the screenshot, you have to start recording the campaign.
Wait for some hours for the blog post to get some traffic and readers.
Now go back to that blog post and click on content analytics button in the badge.
After the plug-in has finished recording the scroll depth of all the readers of the blog post, you can easily view the report.
The above report is on my blog, so I can say that 50% of my blog readers are involved in reading 100% content of my blog post.
By this, I can say that my readers are involved in reading my very long blog posts. Therefore, I can continue producing some more in-depth, insightful articles so that my readers will be benefited by this.
If less than 20% of your online readers read your blog post completely, then it’s time to reconsider your content length strategy.
The WP scroll depth plugin for integrating scroll depth with Google Analytics
WP scroll depth plugin is similar to the above plug-in, but this plug-in exports the scroll depth information to your Google analytics account.
The main advantage of this plug-in is it automatically records the scrolling activity on all pages and posts on your WordPress blog. You need not start recording the scrolling activity of individual pages and posts of a blog.
It does not ask you to authenticate with your Google analytics account. If you have Google Analytics account integrated with your WordPress blog, then you just need to install the WP scroll depth plug-in. That’s all! You’re good to go.
As I have said, the plug-in exports all the scroll depth analysis reports in Google Analytics as events. Now you can compare events with several parameters and add several secondary dimensions. That makes your analysis of the true complete blog post readers easier.
What about the blog readers who scroll through the entire blog post only to leave a comment? For this, you need to analyze the average page visit duration of readers who completed scrolling your blog post.
The true potential of Google analytics lies in its integration with several plug-ins and services.
You have to be sure that the content you’re writing by doing hard work is recognized by others.
You’re writing tons of blog posts with insightful content. But what about readers? Are they reading your entire blog post?
So you have to go now and implement the scroll depth analysis plug-ins in your WordPress account and start monitoring the reading rate, and the scroll depth of the readers in your blog posts.
If you notice that a PARTICULAR BLOG POST has a high scroll depth, and the average reading depth is about 90%, then it is clear that readers love reading that kind of blog posts. Now it’s time to create more content, based on the same topic.
If more readers are exiting your blog at a PARTICULAR PART of the page, then try to find out the reason for it. Or include some informative resource to that part of the post.
Like this little tweak of implementing scroll depth to your blog and Google analytics helps you gain insightful information about the user interaction with your blog.
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