Delivering the most relevant content is the main goal of Google. Users come to Google to search information relevant to their question or area of interest right?
The job of you, as a blogger, is to create content that is relevant to what users search.
When Google rolled out the Hummingbird update in 2013, long-tail keywords concept was born. Among those long-tail ones, majority of them are natural language questions. Like, how to? When to?.
It was crucial for Google to revamp its old algorithm to understand the natural language queries.That’s where webmasters felt the heat of content relevancy.
Returning accurate results for very-long-tail keywords is very difficult. Google adopted content relevancy algorithm. It started seeing things as entities and also the relationships among these entities.
Let’s come to the relevancy matter.
So, what you want to do?
If the content on your blog clearly defines what your content is really about and is of high-quality, it boosts rankings.
It helps you rank for long-tail keywords. Because Google understands your content fully and it finds your content relevant.
Content relevancy algorithm is not getting the right focus that it should get.
Some bloggers are unaware of this algorithm, yet receiving the benefit of this.
There are hundreds of bloggers who made thousands of dollars, by leveraging the benefit of the algorithm, when it was in the nascent stage.
However, now also, you can make use of this algorithm.
For sake of this blog post, I am talking about two types of content relevancy signals. They are:
- Text content relevancy.
- Link relevancy.
Text content relevancy
Refers to getting the relevancy of content by analyzing the words, brand mentions, and phrases.
If Google finds that a phrase or sentence you mentioned in your content refers to a particular topic on the web, then it assumes that your content is related to that topic.
Here are the tips to get higher text relevancy:
- Include LSI keywords in your blog posts, by doing semantic keyword research.
- Mention popular brands related to your niche.
- Include synonyms instead of using repeated keywords.
- Include non-link brand names in your content.
- Get your brand name mentioned on other blogs or sites (even without a link back to your site).
- Long form content works better.
- Produce a couple of blog posts around the same theme, and interlink each other.
If you write a post about search engines, include the big names like Google, Bing, and Yahoo! in it. It helps you show that your blog post is really about search engines.
Include words like search engines, spiders, SEO, queries in your same search engine related post.
The above words are called LSI keywords. Searching for LSI keywords is called semantic keyword research. These keywords should be related to each other with factors like synonym, location and the brand.
The semantic research is not as simple as opening up a dictionary and looking up for synonyms.
Also read: Semantic keyword research
If you are writing a blog post on cars, do mention some of the big brands like Lamborghini, Ferrari, Bugatti and Toyota. It boosts search rankings.
Get other blogs mention your brand or blog name. Treat brand mentions like building backlinks. Getting brand mentions are as powerful as getting backlinks.
Long form content tends to work better. Because, as the word count of your post increases, search engines get more content to analyze the relevancy. You also get the chance to include more relevant stuff.
Long form content should give massive value to your readers. Hence, they rank better than short ones.
Write two or more posts on slightly the same topic and interlink each other. This helps in ranking for multiple long-tail keywords and gradually the main keyword. It’s like “Beating around the bush“.
It refers to the determination of relevancy of content by analyzing the outbound and inbound links to a particular page with content.
By knowing what sites link to you and whom you link to, Google can easily find what your content is really about.
Below are the tips to make the most of it.
- Link out to big names in your niche regularly.
- Get backlinks to your relevant blog content. Relevant anchor texts matter more here.
- Interlink your relevant blog posts. It acts as a content relevancy signal. Make use of LSI rich anchor texts.
- Get some links from niche forums.
If you are writing a post on baking, link out to big sites on baking.
If relevant, include a section called “further references” and link out to research papers relevant to your blog post. By this, you are letting your readers explore further. You are delivering them great value.
Coming to interlinking, if you found that your old blog post is related to a new blog post, then, head over to your old post and link to new blog post.
Participate in forums related to your niche and get some links or at least mentions.
What about you?
These are some of the killer tips to make the most of content relevancy algorithm.
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