Some of you might have heard about pillar content. Some of you even do know what is pillar content, but I bet many of you have not taken it seriously. You do not know some of the killer benefits of pillar content, like getting long-term traffic and earning some great backlinks.
So this is my detailed post on what is pillar content, how to write, the types of pillar content, how to promote them.
What is pillar content?
As the name itself indicates, pillar content acts as a pillar of your blog. Without two or more Pillar posts, your blog may become unstable. Pillar content alone has the capacity to get tons of backlinks and traffic.
Check out my pillar post on WordPress Security, to get a clear idea of how to write one.
How to find pillar content ideas?
I have already covered in detail on how to find blog topic ideas. But, however, while writing pillar content you have to be extremely cautious about the content on which you are writing. You are spending more time while writing pillar content, right?
So you should make sure that some people are there to read the pillar content that you are going to publish!
That means, before publishing pillar content. Ask yourself, “To whom am I writing? What’s the burning topic in my niche?”.
Craft content accordingly, so that, it will be beneficial for your wide range of audience.
Choose a topic that has already gained attention in your niche. Produce the content that covers more than that of any existing content on the topic.
Don’t be shy to cross the 10,000 words mark!
Examples of pillar content:
In detail blog posts
Blog posts that contain in-depth details on a particular topic. The topic should be well researched before writing the blog post.
It just gives a boost to readers to link to or to share the content. In this case, they will often appreciate your efforts via comments.
Ultimate guide to keyword research.
Complete WordPress Security Guide.
Round up posts
Round up posts contain links to all your popular blog posts summarized in one article, i.e. Pillar post. It reduces the bounce rate of your blog, also increases the average page visit duration of your blog.
Examples of posts are:
Top 5 blog posts this month
These 5 blog posts are sure to change your angle of thinking.
In this type of pillar posts, we include all our best posts, in one post. It benefits readers. Regular readers of your blog will surely bookmark this kind of round-up posts.
These type of posts also act as a pillar for your blog by gaining lots of visitors. So I have included roundup posts as one of the types of pillar content.
Content Curation is nothing but the process of collecting information all over the web and presenting them in a meaningful way. It is done for attracting Backlinks and traffic.
The curated content contains many links to awesome content all over your niche.
Example of the curated content is here: 50 Killer Expert Case Studies on Getting Traffic
This content automatically gets some authoritative backlinks.
When you create these type of posts, make sure you reach out the people you’ve linked to, so that they can spread a word or even link to you.
Case studies are published based on the real observations and analysis. They are the result of an extensive study.
Readers and visitors tend to believe in expert case studies, rather than mere information.
Publishing case studies on your blog help you get a number of quality backlinks and a steady stream of traffic. Readers are attracted to something that is real.
People love lists. They are easily digestible. Writing great lists helps you get more traffic and backlinks. It is often easier to convert the list posts to slides, infographics, and thus re-purpose the content.
Do not forget to offer PDF copy of the list post to the readers. They will be greatly benefited by this and they will be extremely thankful to you. Because PDFs for list posts are useful for most of the people.
Remember the magic numbers 101, 99, while crafting list posts.
Benefits of pillar content
Benefits of pillar content are:
- Increases page visit duration, as pillar posts are long and insightful.
- Decreases bounce rate in case of round-up posts, and in long posts, there are chances of having a huge amount of internal links.
- Gets a huge amount of backlinks.
- Gets a huge amount of shares.
- Pillar content gets decent traffic throughout the lifetime of your blog.
- You will receive high Google rankings because of the high word count, shares, and backlinks.
- Google rankings increase as pillar posts are updated frequently with better content; Google loves fresh, updated content.
And much more…
Pillar content is Timeless. It can drive you massive traffic and links in the long run.
How to write a pillar post
- Pillar posts are not actually posts. They are pages. They are usually written as a page because these pages never get buried deep under your blog. The URL structure of these pages is timeless.
- You should start writing a pillar post in pages section. Add pillar content as a page along with your other pages like contact us, about us, write for us pages, as they are timeless and evergreen.
- Include the table of content. It helps users browse through your pillar content easily. Readers can easily spot down the information they are looking for in your post. It also makes interlinking easier to certain sections of your post.
- While writing pillar content, it is important to write only headings or highlights of the content first, then expand it and form a long post. This saves your time while writing a long pillar content.
- Include case studies, stories and humour in your blog posts. It makes reading enjoyable for your readers and makes them read your blog post fully.
- Make use of text formatting tags properly, they have the potential to retain readers longer on your site. I have already stressed this point recently in one of my blog posts. Proper use of Text formatting tags is important in longer blog posts, to prevent readers from skimming throughout your blog post.
- Leave plenty of spaces between the paragraphs and sentences. Include bullet points. They make the post content easily digestible. These points are highly essential for pillar posts as they are long. They should not become, “Yet another history text book”!
How to promote your pillar content?
While promoting your pillar content, it’s important to showcase your hard work to readers.
Here are some key tips on promoting pillar content:
- While sharing pillar content on social media, mention the word count of blog post. It increases the chance of retweets, sharing or likes.
Like: Do check my latest post on WordPress security [it’s 2000+ words]
- Use words like complete, ultimate, the only guide. This increases click through rate.
- As you all know that PageRank follows to other blog posts through the homepage. So, it’s important to link to your pillar post from your homepage, it increases visibility traffic and search engine rankings.
- Do share in all the blog communities. Blog community members appreciate it and there are increased chances of blog post going viral.
- Do share the link to your pillar content to the forums; use it as your signature. As the post has in detail content, it attracts more traffic.
- Create separate domains for your pillar content 301 Redirect it to main pillar post.
- Link out to authoritative bloggers in your niche and tweet them about your outstanding content.
Pack your pillar posts to PDF, offer these PDF posts to your subscribers and readers.
You may also repack them later to EBooks.
How to maintain pillar content?
Proper maintenance is required for pillar posts as they never bury themselves under your blog. They should be evergreen.
You regularly have to go through all your pillar posts and make sure that they are up to date.
You have to make sure that it is super updated. You have to edit it ruthlessly to make it better. Because they are the supporting pillars of your blog.
Updating blog posts regularly also help to boost Google rankings. Make sure that the updated date is reflected in the byline so that Google immediately determines it as updated content.
As pillar content is frequently updated, always try to interlink your pillar content in other blog posts. By this, your pillar content gets some link juice.
How to update blog posts and pillar posts? Read this: Why and How to Properly Update Old Blog Posts
I hope you enjoyed this article. I think you have realized the importance of pillar articles in getting traffic and backlinks to your site. If you do not have any pillar articles on your blog, do create two or more pillar posts. It helps you a lot. Don’t forget to link to those posts from your homepage.
If you have found this post useful and felt that it is something worth it, please do share. If you do have any doubts or queries do comment.
Have a fabulous day ahead…