You have to promote your blog post effectively than your competitor, to move up in Google SERPs. You can not simply overestimate the effectiveness of your blog promotion. To get quick success, you have to snoop into your competitor’s promotion strategies.
Have you ever wondered why posts on your blog are lower than that of similar blog posts by your competitors in Google SERPs? It's because your promotional strategies are not as effective as that of your competitors.
This is the exact point that I'm going to stress in this blog post.You have to analyze your competitors’ blog promotion strategies and make your promotional strategies better.
I've found many effective free competitors’ analysis tools. Among those, I found OpenSiteExplorer and SEOQuake extension effective to analyze competitors to move up in Google SERPs. Throughout this blog post, I am using these two tools. I will present you a quick tip to make your blog posts move up in Google SERPs.
For using OpenSiteExplorer, just head over to the site.
You can install the SEOQuake extension.
Let me tell how to use these tools, to satisfy your purpose.
Analyzing your competitor to move up in Google SERPs
You target one or two keywords to rank for. After publishing the blog post, you find yourself ranked for that keyword in Google SERPs. However, you may not be able to move up in SERPs.
In this case, just analyze the blog post above you in SERPs. Visit the blog post above you, activate the SEOQuake extension and analyze why it is ranked above yours.
There may be many reasons why Google decided to place your competitor’s article above yours:
- Blog’s age.
- Increase in flow metrics.
- Blog load time.
- Domain authority.
- Length of the article.
- Keyword density.
- Easy readability level
- More Facebook likes.
- More tweets.
- More Google +1s.
- More pins.
- Effective internal linking strategy.
Or other Google ranking factors.
You can analyze almost all the above factors with the help of SEOQuake extension.
You can analyze backlinks of your competitors by putting their blog post URL in OpenSiteExplorer.
Of course, you cannot do anything about blog’s age. All you can do is wait for some months, to gain time-based domain authority. That's the only way.
However, you can surely build up backlinks, keep the length of the article and word count higher than your competitor.
These are some of the things that you can do, after analyzing your competitor’s blog post:
- Build HQ backlinks more than that of your competitor.
- Keep the length of the article high.
- Keep the keyword density higher than that of your competitor.
- Get more Facebook likes than that of your competitor.
- Get more Tweets.
- Get more Google +1s.
- Get more repins.
- Improve your trust and authorship score.
- Follow best internal linking strategies.
- Use more LSI keywords.
In other words, make your blog post seem better to Google in terms of all ranking factors. Aim at increasing your blog post’s backlinks, on page SEO, and social signals more than that of your competitor's blog post.
And show Google that you have the authority to be ranked well for your target keyword.
Improving the SEO stuff and visibility of your blog post than your competitors ranks you higher.
It's also important to take visitors' experience into consideration. It's essential to keep up the rankings.
While building backlinks, it's important to build quality backlinks than that of your competitors. Because quality backlinks are effective over quantity.
Also read: 101 Ways to Build Backlinks to your Blog
If you have any points or tips to add, do comment.
If you disagree with any of the above points, feel free to scold me.
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