Benefits and Best Practices of Internal Linking for SEO

Benefits of internal linking

You may have heard thousands of times – Always interlink your posts. But why? What are the benefits of interlinking? That’s the exact thing I am going to share with you in this post.

Internal links are the links that are present on the blog and leads to other pages or posts on your blog. Internal linking is the process of linking your blog posts internally.
The main reasons why many blog mentors and pro bloggers advise to internally link your blog post is, internal linking enhances the user experience, helps Google to understand your content, and much more.

Ok let me answer all the above questions (Why? How?…)

Why internal linking is important –benefits

Before doing anything, a normal person asks himself, why? If you have asked this question to yourself before then read this post.

Anchor text advantage

Anchor text

Anchor texts are nothing but the text in the link. This is the link to Google; here link to Google is the anchor text that leads you to Google.

Suppose, if the concept of the Google Panda update comes here, I will internally link one of my previous posts (Google Panda) to this. Why? To help you find the relationship between this post and that post.

Google, to interpret the relationship between different posts in your blog, and to index your blog efficiently, internal linking to important. Google realizes that your blog is within the niche and all Find effective topics to blog about are interrelated.

This is one of the greatest benefits of internal linking.

Decrease bounce rate

Bounce rate



Bounce rate is nothing but the percentage of one-page visitors for your blog. If your blog has 70% bounce rate then, 70 out of 100 visitors, slip away from your blog by visiting only one page and without clicking internal links.

The bounce rate is one of the greatest factors that affects the ranking of a blog. It’salways better to interlink blog posts and keep visitors from slipping away from your blog. Google determines blogs with less bounce rate as of high quality and involvement.

Bonus: Most of the times decrease in bounce rate increases average page visit duration.

More page views

Increase pageviews

Internal links help visitors, to navigate to another blog post after reading the current one, and this, in turn, increases page views. The increase in page views, in turn, increases Alexa rank and reduces bounce rate and you will rank higher. It also helps in more CTRs of adverts 😉

If you don’t want to disturb your readers, instead of internal links, include related posts at the bottom of the blog post. Which helps visitors to read another post on your blog after reading the current one.

PageRank flow

Pagerank flow

Google PageRank is determined by the number of inbound links (backlinks) that a blog is having.

In every blog, there will be one or more posts, which received most of the backlinks and traffic. As I said, more inbound links=more PageRank.

In order to flow the PageRank of the great blog post, to other blog posts, interlink the old blog posts to your great blog post, only if they are related to each other. This link acts as internal, inbound link to older blog post, and it receives some PR juice.

Always dofollow your internal links, otherwise, PageRank will not flow.

Improve buried old blog posts

Several old blog posts are buried under the search results. These old blog posts do not receive traffic and ranking. Internal linking to old blog posts, from the newer ones, helps older blog posts to get some traffic and exposure. As mentioned above old blog posts will receive PR juice and rank higher.

This helps in uniform traffic distribution within your blog and, in turn, it increases the ranking of your blog for a long term.

More engagement

Suppose a visitor comes to your blog, reads the blog post thoroughly, after reading the post, where should he go? You should guide him to browse throughout your blog with the help of internal links. If a user has truly enjoyed and benefited from your blog post, he certainly wants to read some more blog posts of you. Won’t you help him?

Always interlink related pieces of content. It is both helpful for you and readers. Google, by observing the behavior of the visitors on your internal links, determines how closely the two pieces of content are related (More clicks=More related).

Improves rankings: Killer reason

How the heck rankings will increase when the interlinking strategy is adapted?
In order to make the most of the internal linking strategy and to rank your blog higher in SEPRPs, you have to identify the content that received much appreciation and traffic from search engines.
You have to produce some more blog posts on similar topics and interlink them with each other. It helps Google in determining the nature and correlations between those two pieces of content.
In simple words, the similar type of content interlinked to each other boosts search engine rankings.

Best practices of internal linking

Internal links help Google in understanding the structure and nature of the content of your site. That’s the killer advantage.

You interlink two pieces of content only if they are interrelated right?

Guess what? It helps Google in identifying the relationships between those two pieces of content.

It overall helps in Google determining the niche of your site accurately and index it in a proper manner.

Once you feed Google with the perfect structure of your site, it will give you an SEO boost.

Seems simple, huh?

However, be aware of including irrelevant links within your blog post.

How Google sees internal links?

Do not include (both internal and external links) more than 150 links in a page. Google crawls only 150 links in a single webpage in the case of normal websites. However, the figures are quite flexible in case of authoritative sites. The maximum would be something like 250 links.

So include your most important links earlier in the page. Earlier the links are, greater the SEO weight they carry.

How can I say that earlier links on a page carry more SEO value?

Have you ever noticed that the blog pages linked in the site’s navigation bar, ranks higher?

By observing this, we can say that, “While crawling Google gives more value to a couple of first links”.

Navigation bar links should be properly arranged. Make use of categories to group webpage links in the navigation bar. Making use of categories properly in the navigation bar helps Google in determining the nature of every piece of content on your site accurately.


All pages in your site link to your homepage. That’s the reason why homepage of any site ranks exceptionally well in search.

Anchor text guidelines for internal linking

Anchor text rich backlinks sound dangerous, right?

Nevertheless, that’s not the case in internal links. Using rich anchor texts in internal links greatly boosts the ranking power of your site in Google.

Linking the new blog posts to older blog posts helps you to speed up the indexation of your new blog posts.

If your blog post A has target keyword KA. And your blog post B has target keyword KB. Then linking out to post A from post B using the anchor text KA, greatly enhances the ranking power of blog post A for the term KA.

Important stuff to know: If there are two links to the same webpage in a blog post, then Google takes into account the anchor text of the first occurrence of the link.

So including two or more links to the same page do not boost the ranking power of that page. Linking repeatedly to a single page is a bad SEO practice.

Final words
You may think that a high number of internal links distracts users from reading the blog post. So always, remember to open links in a new tab, so that users can read the other blog post, after reading the current blog post.

Hope this clarifies your question, about the benefits of internal linking for SEO. I hope you start internally linking your blog posts in your blog from today if you are not doing so.

I am sure that I am not missing any major benefit of Internal linking. If you got any, post them below and help me out.
If this post has helped you, share this post, let others know.

Benefits of Internal Linking [Infographic]

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11 thoughts on “Benefits and Best Practices of Internal Linking for SEO”

  1. Hi Akshay.

    That’s something I definitely need to do more!

    It’s true that internal linking done in the correct way is crucial for SEO. One can even analyse one’s internal links in Google Webmaster Tools.

    Thanks for the reminder and the great tips.


    1. Yeah, Nathan. You are true. When done in a right way internal linking delivers great results.

      Great to hear that this post reminded you about the strategy.

      One can also track the clicks on internal links in Google Analytics.

      Thank you for stopping by.
      Have a great day ahead.

  2. Hello, good morning.

    I have a doubt. Clicks on links on my website generate some metric of trust or citation flow? For example:

    – I made the comment in an article that I found interesting at some site my niche within this comment insert a link to my site or to an article on my site when people click on the link it will generate some level of citation or trust the google engine? I mean, clicks on these links improve something for my site?

    Ahmmmm was it.
    Thank you and good week!

    1. Matheus. That’s a great question.

      I have been also researching on this, lately.

      With the majority of the people using Chrome, browsing sites that have Google Analytics activated, it would make sense for Google to track the clicks of the user within the page.

      It also helps Google to differentiate between natural and unnatural backlinks. (People not tend to click on unnatural spam links).

      If a user clicks on the link in an article, then Google can make sure that there’s some sort of {contextual} relation between these two pieces of content.

      With the Google, being the biggest big data company, it’s no wonder that it’s tracking every of our actions.

      Thank you.

  3. Hi Akshay, Internal linking in a site is very important just as you have listed in the article. It helps share link juice within the linked pages and help you improve page ranks.

    Internal linking is also a very essential part of SEO most people don’t know about, it helps to create anchor links for keywords to rank easily. Thanks for the useful tips.

    – Cheers

    1. Yeah Saif, you are right. Internal linking helps to pass juice amongst pages uniformly.

      Using keywords in internal anchors helps in boosting rankings.

      Glad you found this helpful.


  4. Very comprehensive guide here so thanks. I need to work on improving my bounce rate so will have another look now to see if I can improve my internal linking. I’ve been in SEO for years, and I’ve seen with my own eyes how a website can drop if a site-wide internal link is removed. So all points on here are valid :P)

    1. Steve, it’s important for you to take another look at your internal linking, as it’s the crucial thing to decrease bounce rate.
      Thanks for the appreciation. Good luck 🙂

  5. “150 links in a single webpage”, is single webpage here refer to ‘one page’ like homepage or certain page? it is not links in the whole site, right? Thank you for your guidance post.. it’s really helpful

  6. It is very good article. It is very important article for link build.
    Thanks for sharing this article I am applying what I get here on my site, thank you again.

  7. Thanks for the information provided, Internal linking is good for SEO, But how many links can we give? and if we give more links,will it consider the links as Spamming?, because if we give more number of keywords in an article it is considering keyword stuffing.

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