You are reading this blog post because you need to upgrade your current blog posts or you may have to adopt new methods to increase the value of your posts.
This post makes it super-easy to increase the value of your posts. Why that even matters? The answer is that when readers reading your content come across the effort you put to make the post valuable, they often share the content. Or even link to it. They spread the love. Moreover, your posts are your assets.
Let's start mentioning some of the types of blog posts that provide great value.
- List posts
- Case study
These sort of blog posts usually tend to get more social shares. Depending upon the topic you are writing about, these type of posts are timeless/evergreen. So, you need to put little or no effort in optimizing the content on a regular basis.
Whatever the content may be, there're multiple ways in which you can increase the value of your blog posts. I'm going to outline them below.
There are a plethora of posts that skim the surface of the topic, never returning value. There are tons of blogs in almost every niche you can imagine. All they are doing is just rehashing each others content, being boringly generic.
When it's clear that readers are expecting more insightful information from your blog post, it's your duty to provide them as a blogger.
There are two main reasons for the lack of depth in the blog posts that bombard us every day.
- Lack of passion of the blogger.
- Lack of research by the blogger before publishing blog posts.
Before writing any of your blog posts, I advise you guys to research thoroughly about the topic you are writing about. If you have allotted 5 hours to write a blog post, make sure that you spend at least 30 minutes researching and brainstorming the content you're gonna cover in your blog posts.
Always try to deliver the best possible unique information to your readers. Ask yourself – 'What information can I add to this blog post in order to make this content highly value-packed?
Read other blog posts related to the topic you are writing about. You come across some unique perspectives and ideas. By reading, the creative part of your brain will be activated. It, in turn, gives rise to more ideas and strategies to make your post super-valued.
Present proofs for the facts you present
Have you ever wondered why Wikipedia pages rank high on Google? Why does Google see Wikipedia as a trusted source to include in its knowledge graph?
It's because, for every statement or a fact that the Wikipedia article has in it, there will be a reference. This makes sure that the Wikipedia pages are of high quality and accuracy.
Like that, for every statistical data or fact that you present in your article, learn to link out to the reference.
For example, if you are presenting a statistical data then include a link to the one who conducted the survey and presented the original statistics. It will be a strong signal to the readers and as well as Google that your content is trustworthy and accurate.
Learn to value the source of the information (facts and statistics) you presented in your article.
Include graphics in your post
Spending some time creating a good featured image and as well as a couple of other images for your blog post is worth it.
A good captivating featured image standing before the main content attracts your readers and they straightaway begin reading your content.
Below is the video on how to create great featured images with the help of Canva.
Along with this, you need to also include plenty of images in your content body. It is a fact that "Articles with an image once every 75-100 words get double the amount of shares of articles with fewer images" – A study by BuzzSumo
If your blog post contains rich images, they tend to value the content you've written. Hence, you increase the value of your post.
It's worthwhile to include images like screenshots, quotations, and memes to increase the value of your blog posts. Posts with plenty of good images tend to go viral on social networks like Facebook and especially Pinterest.
Spend some time to create attractive graphics for your old posts and increase their value (provided: content should be timeless).
Proofreading should be the most important thing you should do after the creation of content. Posts with dumb grammatical mistakes make you appear dumb.
Readers when they come across your article that's not proofread, conclude that you are not valuing the blog posts that you are writing. Hence, they do not bother reading, linking to you or even sharing your content.
If you are into long-term blogging, you rely on evergreen content on your blog. If you proofread your content now, the value of your posts will be increased forever (until the lifespan of your blog). It's damn important.
You can use automated proofreading tools for this purpose, but I highly recommend you to manually proofread your content once or twice.
Proofread now. You'll increase the value of your blog posts forever.
Adding relevant content
When you increase the value of your posts, driving valuable traffic to your post is also important. Otherwise, there's no reason for you to improve your blog posts. The content of your blog post should be related to the title of your post. The readers, who come to read your blog posts by looking at the headlines should not find your content unrelated.
When, you are about to upgrade the post, add only relevant information to the blog post. It increases the value of it. Apart from readership benefits, relevant content has great SEO benefits also. While proofreading the content, be aware of the content that's not related to the topic. Flush them out!
I hope you found this blog post on increasing the value of your posts helpful. Do comment and share the post.