How to Increase Returning Visitors and Get Loyal Readers

Increase-returning-visitors

If you are in a niche blog, increase in returning visitors is important. Increase in retaining visitors means that your blog has more loyal readers and commenters. It's a good sign. The increase in the number of returning visitors has many benefits for your blog.

Why returning visitors are important?

  • Returning visitors have great trust in you.
  • They trust the products that you advise to them.
  • They tend to leave comments on every blog post to publish.
  • They tend to share the blog posts you publish.

If there is a decrease in returning visitors to your blog, then it means that you should work hard on the quality of your content. In spite of high-quality content if you're not receiving returning visitors to your blog, then it means that there's something wrong with the design or performance of your blog.

Here are some of the simple, actionable tweaks that you can implement right away to increase the number of returning visitors for your blog.

Deliver unique content

With the huge amount of generic content spread across the web, there's no value for mediocre writings.

As a blogger, you have to deliver some unique content that your readers can't find anywhere else on the web. When they deliver value to them, they likely remember you  and your blog and return to it more often.

I have to stress the word, UNIQUE. High-quality content, that is not unique, does not work.

If a visitor visits your blog and noticed that the content you have written is generic, he leaves your blog without waiting a second.

Blog as a human being, use your face

Be what you are. Blog in your own authentic style. Always highlight your personality in your blog. Make your readers feel that a human being writes your blog.

Include great about page and author bio on every page of your blog.

Use words like YOU and I, in your blog posts. It will create an emotional bond between you and your readers.

Create an effective about page to create a bond between you and your readers. An effective about page reflects your personality for your loyal readers.

Your blog posts should reflect your personality as a blogger. Ditch robotic approach. Remember that you are a human being and you are writing for other human beings.

Spacing matters

Blog posts should not be like a story or novel. It should not be continuously written.

It should be scannable. It should consist of plenty of white space, numbered lists, bullets, bold and italic phrases.

Ever come across a blog post, which have no paragraphs at all? If I come across such a blog post. I will close the page without thinking twice. Because my concentration is too poor. I would not bother it to split it up in my mind and read.

I think, the below earlier blog posts by me are extremely helpful for you.

Post consistently

Always maintain a schedule to publish blog posts. I publish a blog post every two days. That's my posting frequency.

What's yours?

I do not mean that you should post every two days. If your blogging schedule commands you to blog once a week, then that's okay.

Nevertheless, always maintain a posting frequency and consistency. It will help your loyal readers to expect new blog posts on your blog. Otherwise, they will be disappointed when your blog consistently is not delivering them fresh content.

If you blog  consistently then it will help you to establish yourself as an authority for your readers. That's especially needed when you're blogging for a long term with future in mind.

Social media promotion

Social-media

You need to promote your blog posts properly on social media sites. Promoting your blog posts on sites, where your readers hang out, helps them in pinging them about updated content.

It makes them return to a blog to check out the new content.

Social media promotion also helps in gaining initial traffic to your newly published blog posts. Initial traffic to a newly published blog post helps greatly in increasing the rankings of the new blog posts in SERPs.

Reach out your readers

If you're not building an email list on your blog, then you must do it instantly. It helps you to quantify the actual number of loyal readers.

The readers, who wish to be updated with the latest blog posts published on your blog, sign up for your e-mail list.
After having your readers signed up for your newsletter, don't forget to feed them with the latest stuff and informative ideas so that they won't get bored.

By this, you can make those readers return to your blog when a blog post is published. In turn, it also increases the number of returning visitors to your blog.

Reach out commenters

You can make use of plug-ins such as thank me later to reach out the blog commenters and thank them for leaving the comments.

You can also make use of the plug-in called the Comment Email Reply  to e-mail commenters of your blog whenever their comment has a new reply. In the urge of knowing the reply they have got, they return to your blog.

The moment they realize that you value and reply to all the comments on your blog, they will continue to leave insightful comments.

Later you can publish a post named "Top commenters of this month". And thank all the commenters on your blog. They in turn can be the regular commenters and loyal readers of your blog.

Ask for content ideas

Blog topic ideas

 

Ask your regular readers to submit their content ideas for your next blog post using plug-ins such as Usernoise modal feedback.

People feel good when their ideas and views are taken into account.

Especially if you're suffering from writer's block, you will also get great content ideas.

I have mentioned this tip in one of my earlier blog posts.

Once the suggestions given by them are valued by you, then they keep on giving valuable suggestions.

If possible, include a line like, "This blog post topic is given by Mr.X". Your readers will be extremely thankful for this.

Have a great page load speed

The patience of the online readers has been declining rapidly. They need access to content as quickly as possible.
Once your blog is marked as slow in their mind, then whenever they come across your blog in the SERPs or social media, they will ignore it to some extent.

Having a great page load speed, encourage your readers to click on your blog posts whenever they come across them on the web.

In one of my earlier blog posts, I have discussed the importance of high page load speed.

Why experts shout out that Page speed is important

As a bonus, high page load speed also acts as a ranking factor in Google. Blogs that are of high-speed ranks higher up.

Wrapping up
As a conclusion, I would like to say that being as natural as possible and creating an emotional bond between you and your readers is important. It encourages your readers to return to your blog expecting new content.

Return massive value to your readers via your blog posts. If your content is unique enough, then readers will not bother to visit your blog again later.

Hope this blog post has helped you. Do share and comment.

DISCLOSURE

9 thoughts on “How to Increase Returning Visitors and Get Loyal Readers

  1. Showing your face Akshay helped me reel in readers regularly. They keep coming back so I must be fooling them somehow LOL! Your tips are spot on and I dig the showing of face. Literally and figuratively. Show you to be human, face-wise, and then, blog from your heart, being a soul-felt blogger, to show what you're made of. People appreciate someone who blogs their mind and I do my best job possible to write like nobody else in the world…aka…..me 😉

    I feel that offering supreme value makes folks come back for more. I'm working on my blog post for next week. So far I'm at 3,000 words, and it's a goodie, and you best believe I'll hit 7000 words before I go live. When I over deliver, people are excited, looking forward to next week's offering.

    I just do my best to make an impact and if I do, well, folks who vibe with me and my message return regularly. That's the key. That's the secret.

    Thanks Akshay!

    Ryan

    • Ryan, showing good face definitely helps you to become a soul-felt blogger. As a blogger, one has to be direct, one has to emphasis both on his mistakes and his achievements. He had to show his readers that he is a damn human being.

      Your 3000 to 7000 words posts are definitely helping you to connect with your readers. When you are offering them posts like that, there is no surprise that they get excited.

      Bouncing back the replies and messages to your loyal readers also helps a lot.

      Cheers. Glad you found it helpful.

  2. Hallo Akshay !

    Beautiful information you have here, The first step to having a returning visitor to your blog has to do with the quality of information you provide and how relevant it is to be to the person reading… If this could be assured then it is probably important to consider design layout, speed time and many others that you have already stated..

    Thanks for the information !!

    Best Regards
    DOK Simon….

    • Yeah, Simon.
      Delivering in-depth posts that are related to what the users and readers are searching for is particularly important. If the readers do not get what they are getting, they will bounce off.

      Glad you liked the post.

      Cheers.

  3. Hi Akshay.

    That's another lot of great advice.

    The point that you made about being unique is very important. Telling a story and sharing what we learned from our experiences can help the reader to see the human side of things. Then addressing the reader personally makes it sink in.

    Using the face is a nice expression. As you said, it's about people.

    The plugins that you mentioned sound good too. I've just had a look at the feedback plugin, and I think I'll use it soon.

    Thanks for the tips.

    Nathan.

    • Hey Nathan. Glad you found it helpful. Exposing the human part of you to your readers is particularly important. It connects you with your readers very effectively.

      Glad you found the plug-ins effective. Give it a go. Getting feedback from your readers also helps a lot.

      Cheers.

  4. Again, very useful post with great tips. I don’t care what others are gossiping out there but even if you are a faceless, your language in the posts is very friendly, appealing and trustworthy.

    I think you can “call for action” in two ways – Either as a User or as a contributor
    1. You give tips and example of how to do something and ask people, now go ahead use it (USER) and share the results.
    2. You share your experince and ask people to contribute their experience, expertise (CONTRIBUTOR).

    In both way, you are invoking their inner sense to act and participate. Great way to help people and build community.

    I use either technique to engage readers. I have seen you using both these techniques very effectly in your posts.

  5. Great post indeed !!!!your ideas is correct and helpful too.If you want to regain visitors so your area of focus should be sharable and relative content too.Your article is really very informative and easy to understand.A big thanks to you for sharing such a wonderful post with us.

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