There will be situations when you have to rank an affiliate or other money-making posts higher in SERPs.
In this post, I'm gonna explain some of the easiest unique strategies that you may want to follow for ranking your post higher up for a particular keyword.
This post is not for you if you are trying to rank a post,
- Whose keyword is super-competitive (like 'how to bake a cake').
- On a site with less domain authority (may be lesser than 18).
- On a site that is multi-niche in nature.
This post will be for you if: You are already ranking for a keyword (somewhere in 2nd page) and want to come up.
Strategy #1: Create and publish multiple related posts
Try to publish some of the posts that are tightly related to the post you are trying to rank for.
For example, if you are trying to rank for the "cheap hosting providers", churn out posts around "how to choose a hosting provider", "qualities of a good host", like related to hosting. This boosts the topical relevancy of your blog; by itself boosts your rankings. You also have the chances of gaining topical links for your site, which spikes your charts greatly.
This is one of the under-utilized effective tactics.
Strategy #2: Interlink cleverly
You have heard a dozen times that interlinking simply works. Yet you fail to implement it fully.
When you want to rank a post, search for all the related posts to the main post. Interlink to the main post from all of the related posts. With this, you are increasing the likelihood of your post ranking for the keyword.
The anchor texts you use for the internal links should be natural and self-explanatory. Try to avoid single-word anchors, as it may sound spammy. The anchor text should contain at least 2-5 words. Follow anchor text variation, like including LSI keywords and synonyms.
Strategy #3: Boost user experience signals
Don't forget to add links to your post from other similar blog posts. It helps in reducing bounce rate of your post. Improving the user experience signals, ranks your post higher. Make sure that your readers are reading your post fully, and spending decent amount of time reading it.
It is one of the less-known facts that Google takes the scroll of the visitors on your web page. In one of the previous blog posts, I've explained how to measure the scroll depth of the users on your blog. Observing this, you can determine whether your posts are actually read by your readers.
Strategy #4: Update your post often
Google loves fresh content. It expects your content to cover all the latest information regarding the topic. There's an update called Google Caffeine update for this. Once you publish a blog post, make sure that it is updated with fresh and unique information regularly. By this, you will be signalling Google that your post is maintaining the freshness and relevancy of the content.
While doing this, make sure that the 'last modified date' is updated accordingly. The date should be updated in SERPs, and increase click through rate for your post.
Keep the word count of your post high. Google tends to rank posts that are detailed and insightful. Longer posts cover more keywords, it increases the chances of you getting search traffic for some of the lateral search queries.
Also include links to great posts and resources outside your blog. By linking out to trustworthy sources, you are signaling Google that your site is also trustworthy.
Strategy #5: Craft your post according to the intent
Before writing or updating your post ask yourself the question, "Is this post going to be relevant to the visitors who come to this via the keyword".
Always stick to the title of the post. Be relevant.
In other words, craft content on your blog by keeping the keyword intent in mind. You should not attract uninterested visitors to your blog. By doing so, you'll lower your rank down.
Read this little guide on how to produce relevant content on your blog.
You can increase your rankings for a keyword by publishing multiple posts regarding the same topic, interlinking, updating the post more often and considering the keyword intent.
As I've said at the beginning of the post, the ranking depends on the domain authority and age of your site. You can't rank easily for good keywords if your site is new. The above tips will be helpful if you are only trying to increase the rankings of the already ranking pages.
Hope you found the post helpful. Do comment and share your views and ideas.