In this post, I'll explain how you can increase the page visit duration of your posts.
Are you the one who is hit by the impact of information overload? Are people hardly spending a minute reading your posts? Then this post is for you.
Chances are there that your posts are unique and are of high-quality, yet not read by your readers.
Before diving into the meat, you should first realize why people don't read your posts completely and sometimes run away. Here are the reasons why people aren't reading your posts fully.
Here are the top reasons:
- They are unable to scan your blog posts.
- Their attention spans are dropping. Or they may have ADHD like many online readers.
- They are unable to figure out whether your posts are read-worthy.
- They are busy.
Whatever the reasons may be. The fact is that readers are not reading your posts.
I will give you some strong explanation of tips that you need to adopt in your blog posts, to see a real drastic change in the time, people spend reading your content.
Lead them with strong title, intro, and images
The headline and the opening lines are crucial in determining whether the reader makes or breaks it. Just ask yourself – "How many times I've been made to read the entire post by a catchy headline or even irresistible intros?". Many times, right?
All the "how-to-blog" articles give you the same tip: have a great headline and intro. You've already read this tip a kabillion times. Yet you fail to implement. Shame on you! Bet you won't forget next time.
Adding relevant images in your blog post also helps a lot. The web is now loving visual content. Big marketers are investing huge bucks for creating infographics. People love infographics and graphics in general. Adding lots of spunky images is a proven way to get more traffic and readership.
I'm not gonna stress on it, anymore.
Get them to know what they gonna learn
If the word count of your blog post goes beyond 1500 words, readers find it difficult in determining whether your blog post is right for them or not. Considering those situations, include a table of contents or the list of things you're gonna cover in your post after the introduction. By reading this, readers can pinpoint the information required by them in your blog post.
Let's face it. Most of the organic traffic that comes to your blog is to read only a section, but not your entire blog post. Let's make their life easier.
Matthew Woodward does this greatly. All of his HQ blog posts hit beyond 5000 words, even some are 12,000 words. Here's the thing he does.
Even in his YouTube tutorials, he follows the same strategy. He first explains the purpose of the video, what you'll learn watching the video. He values the time of the readership, you know! Awesome guy!
Let the readers breathe and shoot bullets
Practice hitting the enter key on your keyboard more often; it helps you! Split up the paragraphs with good space. It enhances the readability of your blog posts. Practice the rule of expressing only a single idea per paragraph. Leaving more spaces in your content is a proven way to increase the audience retention rate.
In the same way, line-spacing, letter-spacing and leaving sufficient space around the graphics you use in your post also matters a lot. Make use of bold and italics properly, so that readers find it easy to read your blog posts and content appears elegant.
Another tip is that, inserting the bullet points make your content quickly and easily digestible. Most of the known online skimmers, won't miss to read bullet points or lists. It also helps to enhance the user experience and creates elegance in your content.
Dive deep into the topic along with the readers.
Generic content is left abandoned these days. Blog with generic content gradually turns out to be a haunted house. No reader would like to be on your blog.
For example, anyone can write a blog post on "What is Android?". Instead, try to be detailed like covering about Android's impact on market, future, strategies, your analysis, statistics, facts, userbase, demographics of the user, like that.
After writing your blog post, read it loud once. Ask yourself – "Am I returning massive value to my readers?".
Here are some of the tips for adding detail:
- Answer the what, why, how, which, when, whether, will, about the topic.
- Try to answer every possible question that may arise in readers' mind after reading your post.
- Add citation links to support your statements.
- Tell your story or present a case study.
- Link out to good resources.
- Add a statement or quotation of an influencer in your niche.
- Come out with some solid points, make research on your every point, expand it to complete your post.
Avoid using big words
Simplicity is one of the things that I stress in almost every post I filed under the "writing" category of my blog. The reason is that the simple words, reach a whole lot of audience than you expected.
In fact, due to my simple language, some of the comments on my blog appreciate my usage of simple words.
Below is the excellent video by Derek, on why you should avoid using big words in your content.
Avoid going off the rails
I personally find it bit difficult to write content exactly related to the title of the blog post. I keep on typing and typing, damn! Where did I go? Then I hit the delete button. Or copy the extra information in my Evernote hoping the same will be useful in future.
So, if you get a slight hint, that you are off the rails, I suggest you look at the title of your post after inking every of your section.
Readers who come across your blog, when they find irrelevant content, it's a big turn-off for them.
Search engines usually reward content that is relevant to the head of the post, by ranking them higher. I have published a blog post, emphasizing the importance of relevant content. Don't miss to read it. It's short and useful.
Typography matters a lot in deciding what time users spend on your blog. The font that you use on your blog should be large and easily readable. It doesn't matter which one you choose; serif or sans serif.
Make sure that the width of your content container is optimal, so that readers won't struggle by skipping the sentences along their way. If your blog content width is too wide, readers find it difficult to flow between the lines. That's why newspapers write their news in several narrow columns.
I prefer to keep the headers of your post, large in size and in a different font. Many popular bloggers keep headers as serif if their main content is of sans serif, and vice versa. This makes sure that subheads stand out.
Up to you.
These are the tips you need to follow to increase the time spent by your readers reading your content considerably. In spite of following the above tips, if you find it hard to keep your visitors intact, it's time for you to re-evaluate the quality of content on your blog.
Quality matters, than all of the above tips.