The page authority plays an important role than domain authority when Google ranks your blog posts in their SERPs. What is the definition of page authority? It is the metric used by Moz to determine the ranking power of single pages on your site, by interpreting the quantity and quality of the backlinks to them. In one word – it is the ranking power of a page.
The fact is that, even if your domain authority is low, if the page authority of your post is high, then also your content may rank higher.
How to find page authority? You can head over to OpenSiteExplorer and enter the URL of your page there or alternatively, you can also install the MozBar extension to let the tool display you the P.A and D.A on the go while you are browsing.
Ok let’s get started.
Here are some of the techniques you may follow to increase the page authority of any webpage.
Interlink your posts strategically
I’ve already published a post on interlinking your blog posts.
But in this section, I will unveil you a smart way to increase page authority to a page via interlinking.
Once you publish your blog post, you now have to search for other related posts where you can link to your newly published post. Always link to more important pages on your site, in your pages that have high page authority.
Is there an easy way to list your blog pages with high page authority? Yes. Head over to OpenSiteExplorer, plug in your site URL, and then on the left sidebar select top pages.
The top pages on your page will be listed in descending order of their page authority. Now you can go to those pages and search for interlinking opportunities.
Or you can just activate the MozBar extension on your browser, and search for the keyword mentions on all your posts using the search modifier “site:” For example, if you have a post on “cabbage soup diet”, then you may search Google, “site:yourdomain.com” cabbage soup. Now Google returns all of your other blog posts that mention the keyword ‘cabbage soup’ or related terms. You can now head over to those posts and link to your post on Cabbage soup diet.
Make sure that the internal links are contextually relevant. The text that surrounds the internal link should be relevant to the article you are linking to.
Interlinking helps your ranking juice spread uniformly throughout the site, and increase the page authorities of the blog post pages.
Publish linkable content and start networking
Gone are the days, when you were spamming some blogs and expecting a spike in rankings. Google and even Moz has become intelligent in detecting link sculpting.
The best way now to increase page authority, so that it in turn correlated to the increase in rankings is to attract quality backlinks to your blog.
For others to link to your blog, you should learn network building, be consistent, be everywhere, go in-depth and showcase your persona.
You know what?
Nowadays, building relationships with fellow bloggers in your niche is the foolproof idea to get backlinks.
These backlinks, boost your page authority as well as domain authority.
You can let influential bloggers link to you by guest blogging, roundup posts, regularly commenting on their blogs and letting them know directly/indirectly about your awesome content.
Feature most-important posts
Link to some of the most important posts on your site as popular posts widget in your homepage.
Usually, the page authority of the homepage will be higher. The pages that are linked from the homepage get more link juice. For this, you can include popular posts widget or make your blog post sticky, so that it will be there on the homepage for a long time.
Share blog posts once you publish it
Once you publish a blog post, you must ensure that the blog post is shared on your social media profiles, so that your reader base start exploring it.
This process helps you index your blog quicker (although the links are nofollow), increase social signals and also is known to influence the page authority of the page. The initial traffic you drive to your recently published post matters a lot. Sharing on social media is like a chain reaction. Your followers retweet you, comment on your post or even link to your post, which gives a head start to your new post even before Moz assigns page authority to your post.
I often find it hard to publish blog posts on my social media networks as soon as it is published. Hence, I’m using the inbuilt feature of Jetpack for WordPress to automatically publish new content in social media sites. The Jetpack module name is “Publicize”.
As you can see in the screenshot, I‘ve enabled Twitter and LinkedIn to automatically share my post when it goes live. With this, I can easily save time manually sharing my post once it’s published. You can also use tools like IFTTT, Twitter Feed, for the same.
Schedule your blog posts to be shared
Sharing a post only once after publishing it is not enough. You may want to share your post in a row on alternate days for 15 days. And then you can share post occasionally say once a month.
If you like to automate the process, you may make use social media automation tools like Buffer or HootSuite. These both tools have awesome Chrome extensions that let you automate the process while browsing the web on the go. Every time you share your blog post, it will be reached to a new audience, so that traffic flows in even after several days of publishing the blog post.
Remember that Moz takes a look at the social shares a page has received before assigning page authority.
Do blog commenting when a new post is published
Don’t overdo it; not for every post.
If you publish a blog post, for which you want to increase the page authority (may be an affiliate post), you can consider dropping an insightful comment on a single popular blog that have CommentLuv enabled on it.
Now you may ask me – “How to find blogs with CommentLuv”. For this, you may make use of the tool DropMyLink or use the search query, keyword “This blog uses CommentLuv”. You may sort the search results to show the most recently published pages to leave a comment on.
You may also leave comment on a blog by leaving your recent blog post URL as homepage. But make sure the comment is good, so as to avoid your comment to be blacklisted.
As you can see in the screenshot, with no backlinks, you can’t increase the page authority of your blog page. Having more root domains pointing to your page is more important than having multiple backlinks from a single site. The backlink diversity matters.
However, do not aim to have all comment links to your page.
Pay attention to onpage optimization
When you grow to a certain extent in blogging, chances are there that you often overlook the most basic on-page optimization things.
The first one is the length of the Meta title or post title. Always make sure that your post title is in a h1 tag, and contains no more than 57 characters.
Don’t ever fail to include Meta descriptions, because it is the crucial element that makes people click on your result in SERPs.
You may make use of Yoast SEO for putting the optimization of your site on steroids.
It takes time
It would be ridiculous to expect a boost in your page authority once your content goes live. You need to wait for some days or even weeks for Moz to update the P.A to your pages. Spend your time - building quality backlinks along with the growth of content on your site; don’t go overboard.
Boosting domain authority is more important than page authority. Because, domain authority is the prime metric that in turn influences the page authority of every post you publish.
Hope you found the post helpful.