Increasing click through rate in Google search is important for ranking in Google.
So now, you got a few questions buzzing in your mind. What is CTR and what not it is? Why does it matter? What is the average CTR for a blog? How to measure it? I have answers for all of these. Keep reading.
Click through rate is the percentage of people clicking on your blog or site while in Search Engine Results Pages.
For example, if my blog comes up in Google SERP for the keyword LSI keywords, then if 70 out of 100 people click on my blog while searching for it, then the Click through rate of my Blog is 70%.
So one can say that higher Click through rate in Search Engines is always better for a blog or site.
The Click through rate that I am talking here does not refer to CTR pertaining to Call to Action or AdSense.
7 Killer tips to improve click through rates of your blog in search engines
If the Click through rate of your blog or site is higher, then Google concludes that your blog is much loved by users and has well-written quality content.
Click through rate of a blog is also one of the 200 Ranking Factors of Google. Lower Click through rate directly affects search results position of your blog or site.
Therefore, it is important to increase click-through rate of your blog, to rank higher and get more organic and to get referrals or inorganic traffic to your blog.
Catchy Meta title (headlines) and Meta description
There are several sources, that claim that catchy titles increase your blog engagement by 500% and your blog post has a greater probability of going viral.
Because majority of the internet users are speed-readers; they usually scan through the headlines and finish reading the blog post. So, now you guess, how important magnetic headlines are in search results to drive traffic and increase click-through rate. In simple words: “Your blog title has the ability to drive or lose visitors.”
In the same way, you may be familiar with the term Meta description, the summary or snippet of the blog or the site that the Google shows in the SERPs is called Meta description. The Meta description for a result in SERPs is limited to around 140 characters. So you should make sure to attract visitors to your blog through those 140 characters. Make sure that the visitor looking at the Meta description of your blog post gets a clear idea of what your blog post is about and what not it is.
It would make sense to say that you can only increase click-through rate of your blog or site through catchy title and descriptions.
Remove date from SERPs snippets
Displaying dates on SERPs make your old blog posts look literally old and reduce the click-through rate on your blog.
Users searching for a piece of information always like freshly written content and no one prefers old content. So if your content is evergreen as mine, then it makes sense to remove the date from SERPs. Make use of a WordPress plugin called Date Exclusion SEO for this.
Without dates in snippets, visitors’ conclude that your content is evergreen.
Do not include date or time parameters in your permalinks
Again, the same advice! Including the date in permalinks makes your content look old and reduces click-through rate. Moreover, including date parameters makes your permalinks look longer and is not SEO friendly unless yours is a news website.
I can say that post-title or category permalinks make more sense in terms of SEO.
I am using post title based permalink structure which, is more SEO friendly and easy to remember.
Related post – Best WordPress Permalink Structure for SEO
Include breadcrumbs in your blog
Google itself has stressed the importance of breadcrumbs in enhancing user experience and navigation.
Breadcrumbs help users to head back to the base topic and help them locate themselves in your blog.
You can implement breadcrumbs in your WordPress easily with the help of WordPress SEO or Breadcrumb NavXT plugin. In WordPress SEO plugin, you may want to add some small PHP code to your template file.
As a bonus, Google also displays structured permalinks for blogs with breadcrumbs as you can notice below.
When a visitor clicks on your blog and notices that your blog is slow, the next time when he comes across your blog, he will surely ignore it.
Therefore, it is essential to optimize your site for performance by leveraging cache and optimizing images. I have already discussed the importance of PageSpeed in one of the previous blog posts.
It is also important to note that increased PageSpeed increases the crawlability of your blog and blog posts index faster and effectively.
Include ratings for product reviews
Ever since the Google introduced rich snippets, ratings, play an important role in increasing click-through rate. If your site is for product reviewing make sure that you include ratings markup in your site.
Users tend to visit sites that have high ratings and ratings attract user’s attention. Make use of GD Star Ratings to get ratings in SERPs. You can also do it manually by following the guidelines at schema.org.
Including the schema markup in every page of your blog, increases click-through rates of your blog.
For including schema markup and rich snippets for your WordPress site, I highly recommend Rich Snippets Plugin by Codecanyon. It makes your blog Google-friendly by adopting structured data to your site/blog.
As you can clearly notice that Google rich snippets play an important role in increasing the click-through rate of a blog or site. Therefore, it is essential to make the Google rich snippets to attract visitors to your blog.
Finally, it is worthwhile to say that, even if you have followed all these strategies the click-through rate will decrease if you do not have quality content. So content is the king. Without content, you cannot increase click through rate of your blog.
I hope you enjoyed this, do share and comment if you have any queries.