One of the common questions of a blogger is – How long a Blog post should be?, what's the ideal word count? Well, it depends on your take. Did I make sense here? No? Just keep reading.
Word Count of a blog post all depends on you. If you can convey the idea that your blog post is intended for in 200 words effectively, Ok, that is enough. If you want to deliver a thorough insightful post to your readers, then consider keeping the word count anywhere between 500-2000 words.
Some bloggers may say that readers tend to read short posts, so keep the blog posts short and clear. However, it is not completely acceptable.
Ideal Word Count according to Google
According to Google, the ideal word count of a single blog post is more than 250 words. A blog post with around 250 words looks natural.
However, it is clear that Google loves content. The more content you offer, the more traffic it will offer. So we can say that Google indirectly suggests you – "Traffic is directly proportional to the content”.
Here is a clear-cut view of how long blog posts with insightful content benefit you and your blog.
Advantages of a very long content:
More target keywords
Every successful blogger suggests that targeting more than one keyword for a blog post gives your blog post a head start. Yeah, it's damn true.
As a blogger, you may know the importance of keywords in the blog posts. Targeting more than one keyword in a blog post really helps to drive traffic. So, how to include more than one keyword in your blog posts? The answer is long posts. It’s not possible to target more than one keyword in a short blog post.
To use multiple keywords and LSI keywords naturally throughout your blog, you should consider keeping the word count of your blog post as high as possible.
In other words, “Long blog posts cover more keywords and rank higher in search engines.”
Readers appreciate you
People love long, insightful, unique content. Long insightful blog posts showcase your hard work and passion towards blogging. Visitors share and shout out your great content to reward your hard work.
Moz conducted a research on the content of their blog and noticed that their in-depth blog posts got more backlinks, engagement and shares. Although this research was done in 2012, longer blog posts get more engagement and rankings even today.
“In-depth blog posts receive more backlinks and shares. Blog posts with more shares and backlinks rank higher.”
It is also important to know that long blog posts combined with great images and infographics go great.
Consider adding some great images to your blog posts.
Showcases your passion
If you publish long, insightful blog posts, then you have greater chances of getting returning visitors and loyal readers. Readers consider you as an authority in your niche and start linking to you. Remember that – “Blogging is all about credibility, authorship, and of course, great content.”
If you are writing lengthy in detail blog posts in your niche, definitely it is because of your passion and interest in your niche. As far as credibility is concerned, writing long posts and getting great legitimate backlinks matters a lot.
Great long blog posts get more backlinks, rankings and have great value. What else do you want to become a successful blogger?
No, I do not like long-form content. What to do?
You are already convinced that long-form works. Sometimes you may not like long-form content.
It's NOT because you are stubborn. It's because you have no time.
It's time for you to learn deliver great value in shorter posts.
Google's view on short-form content:
"Short content can rank well, if it is unique."
– Link is below
Google will only rank blog content higher if it's INSIGHTFUL or UNIQUE. Or both.
Google ranks UNIQUE content higher, even if it is short. Because it is not available anywhere else on the web.
Google webmaster forums: Is Short Content = Thin Content? [Who To Follow? Google or Users?]
Ever heard a famous song? Followed the lyrics? The specialty of famous singers is that they make the word choice more precisely. They convey a lot of abstract message in a few lines. Make sure that every line of your blog posts say something. Don't add a word unnecessarily. Because time is precious.
By this, you can write less, deliver more value, in less time!
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As the number of bloggers is multiplying day-by-day, unique and preferably long blog posts are essential to stand out of the crowd.
However, remember that excellent content alone is not enough unless you promote your blog posts.
So, I would say – “Long posts with a word count between 700-1500 (except pillar posts) is always ideal. If you like to write short content, make sure that it is unique enough to rank on Google.”
Many new bloggers have achieved success within several months due to their lengthy in detail posts. There is no doubt that long, insightful posts are the secret sauce for real-time success in blogging.