When Google rolls out its Panda update, many of the webmasters will not be prepared for the update.
If you are one of the webmasters affected from a Panda update then I will help you to recover. Keep reading…
Panda update primarily targets blog containing shallow content, The best of us commit mistakes. No matter what kind of mistake it is.
Here’s the step-by-step guide to recover from Panda update.
#1 Identify low-quality content
The Panda update affects the blogs that return no value to the readers and search engines. The content that is poor and abundantly available for the internet user elsewhere on the web.
For example, creating a post on “What is SEO?” returns no value to the reader as it is widely available on the internet including the Google’s own documentation. Thus, these kind of posts will certainly get buried under the search results and contribute to penalty.
The first step is identifying the low-quality content. Even a single blog post with low-quality content can feed Panda. So just, identify the low-quality content. Mark down the articles that are short, not well written, and researched. After identifying the shallow content, it's time for you to take action accordingly whether to upgrade the content or delete it or no-index it.
However, I will not recommend you delete the blog posts as it returns 404 error. So simply no-index or add some useful content to it.
Just update the blog posts that were published when your blog was new. Or when you were a newbie. Chances are there you'll come across some of the content that is too generic and amateur.
Now, update them to return value to the readers.
#2 Redo keyword targeting
As you progress in your blogging career, I am sure you learn more day by day. When you were a newbie, I can say that you may not have targeted keywords effectively. So reconsider the old articles and optimize title, header, and meta-description for the keyword. If your previously targeted keyword is not effective today, then consider researching its present search traffic, competition, and consider optimizing your blog post for an effective keyword.
If possible, keep the existing old keyword also, so that your blog post will not decrease in SERPs rankings. If you want to remove the old keyword, optimize the article for the new keyword slowly so that the search traffic for the new keyword increases slowly with the decrease of search traffic for the old keyword.
Redoing keyword research helps in getting high organic traffic from search engines, which is a long-term traffic.
#3 Remove adverts and affiliate links
You may have heard that your blog should have adverts and affiliate links proportional to your quality content.
Google considers a blog with a high number of adverts and affiliates as purely commercial and is not useful for visitors. Think yourself as visiting a blog with plenty of adverts looking at you like night owls! How do you feel? Always think from the perspective of visitors.
It is definitely a great idea to remove annoying adverts or even all the ads the moment you realize that Panda Update may have affected you. Search Engines like Google will further penalize the blogs that are content farms and meant for commercial purposes.
#4 Proofread old articles
Although Google does not care about minor grammatical mistakes, it is the best practice to avoid silly typos and grammatical mistakes. It is helpful for long-term.
Readers will like it. Do you know one thing? 25% of your readers are perfectionists in English. Do you like to appear like a dope blogger to them?
Reread the article for simple typos or errors, if you find it difficult, just hire out a friend and ask him to proofread it, you can also use proofreading tools to automate the task for you. It's important to proofread your blog posts thoroughly. Your simple mistakes may drive you further insane later after you got hit by next Panda update and make your blog almost impossible to recover.
#5 Ditch duplicate content
There are two types of duplication, one is internal duplication and the other is an external one.
Many of the bloggers focus only on external duplication, (whether other have bloggers copied my content) but most of them do not pay heed to content duplication inside their blog.
Internal duplication confuses the search engines to crawl and index the actual content on your blog. If you have the category based permalinks this might be a more prevalent issue. In this case, you have to either de-index or nofollow all the categories and tags.
If a search engine crawls your content and notices that there are two or more clones of the same content, it distributes the value among those pieces of content and you rank low for your original content every time.
Content duplication is the main reason for being the victim of Google Panda update.
On the other hand, if you notice any external duplication, i.e. if any of the other bloggers are copying your content, just file a DMCA complaint against that blogger and Google will take care of them.
#6 Time to build backlinks
Google identifies your blog or site as authoritative if you have high-quality backlinks.
If you have a choice to get one backlink from the NY Times and 100 backlinks from ordinary blogs, you should blindly go for the NY Times.
It is not important how much backlinks are pointing to your blog; the only thing that matters is what quality of backlinks you have.
You can earn authoritative backlinks through guest postings, Blog commenting and freelancing. This will increase the chances of you recovering from the Panda update.
High-quality backlinks are the surefire cure for the harm caused by the Google Panda update.
“I will give you thousand backlinks in an hour!” I don’t want it.
Must read: 101 Ways to Build Backlinks to your Blog
While building backlinks, remember that you should not build links all of a sudden. The number of backlinks to your site should grow proportionately to the growth of content on your blog.
You should maintain a proper link velocity on your blog.
#7 Time to remove low-quality backlinks
Am I talking about Panda or Penguin? Buddy, I am definitely on the stream.
Although people tell that Penguin is the one that ditches blogs with spammy backlinks, Panda also considers low-quality backlinks to some extent. So just filter out the spammy backlinks through tools like Backlinkwatch or Ahrefs and disavow them. A dozen of spammy backlinks may not harm your blog, but it matters when there are tons of spammy backlinks.
List out all the unwanted backlinks in a text file and upload the file to disavow tool, Google will not consider the backlinks coming from those URLs, while assessing your site.
What are the characteristics of bad links?
- Links irrelevant to your site.
- Links from sites that in turn are linking to tons of sites.
- Links from sites that are blacklisted by Google.
Disavow all those links.
After this, you have to check your Webmaster account for any messages or manual actions. If there are any manual actions, submit a reconsideration request to Google.
After following all the above tips, I cannot tell you that your blog recovers overnight. It may take some days or even months to recover from Google Panda update. If you are not ready to strive hard to get out of the penalty, you may need to start a new blog.
In Panda recovery, patience and hard work are required.