This complete guide deals with Long-tail keywords research for SEO which is especially important for a new blog. Oh! Wait a minute. Before diving into the guide, for those who don’t know what keyword research is, read the below paragraph.
The process of optimizing a blog post for common queries that the user types in the search engines, with intent to show up in SERPs for that search query is called keyword SEO. The process of finding such common search queries is called keyword research.
What are long-tail keywords?
Keywords formed by 3 or more words, depending upon the competition of the niche. In blogging niche, a keyword with 4 or more words in it is considered as long-tail keywords.
These long tail keywords are often natural queries that start with why, what and how.
Users searching for a particular answer or a fact often make long tail queries.
Why long-tail keywords?
With the ever-growing number of websites and blogs, it’s difficult to target short, competitive keywords initially. In order to make a head start for your new blog, it’s always advised to target long-tail keywords.
Sometimes even popular blogs cannot rank for popular keywords.
Therefore, long-tail keywords research strategy is the best for all sorts of blogs.
Some examples of long-tail keywords
Consider this very blog post.
Short keyword: Long-tail keywords
Long-tail keyword: How to Do Long Tail Keyword Research, how to find long tail keywords and etc.
The first keyword (Long-tail keywords) definitely has high competition and search volume. Competition is so high that the blog post will not be listed in top 10 pages of Google at all.
The second keyword (How to do long-tail keywords research) has low competition and decent search volume. It can be listed in the top 10 pages of Google SERPs.
How to find effective long-tail keywords for SEO?
If you are a regular reader of GBT, you probably know that I always like to take examples. Let me continue the tradition.
Let me take the example of how I did keyword research for this post.
Finding an effective topic is the first step. So before writing this post, I scratched my head a little bit and decided to write a blog post on long-tail keyword research.
Put the base keyword in Google search.
For this blog post, the base keyword is “long-tail keywords”, I put it in Google search. And took a list of all suggestions returned by wildcard and as well as casual search.
Here's the dirty little hack: Just put the cursor at the beginning or middle of the query you are searching for. With this, you get even more search suggestions.
I am not satisfied with the long-tail keywords suggested by Google.
Again here's the goldmine.
Vary the base query, take a note of all the related searches that Google returns to you.
If you are not satisfied with the results, there are some tools to make your job easier.
Here they are.
Go for UberSuggest
I headed over to UberSuggest and typed in the base keyword.
It gave me the long list of long-tail keywords, by making use of Google suggestions.
UberSuggest gave me only suggestions without search volume. For search volume, I used to use the Google Keyword Planner.
Now recently, I came across two Chrome Extensions namely Ubersuggest CPC Search Volume Enhancer and GrepWords CPC, Search Volume Enhancer. These both extensions pull search volume and CPC data for the suggestions with the help of GrepWords API. It made my job easier by finding effective long-tail keywords within UberSuggest only.
Make use of Google search console
You heard it right. You can make use of Google search console for researching the keywords, for which your site is already appearing.
For this, you need to go under "Search analytics".
Click on the checkbox in front of impressions. Look for the keywords for which there are no clicks and more impressions.
Now head over to those blog posts, optimize them for the above long tail keywords by adding new relevant content. By this, you eventually start ranking higher and start driving traffic from various keywords.
Great tools and ideas to get long tail keywords
- Ubersuggest Alternative: It is a tool similar to UberSuggest. However, it displays the search volume and CPC without the help of any extension or plugin. If you are tired of using Ubersuggest for any reason, I strongly suggest you try this tool once. It's free.
- Google Auto Suggest Keyword Tool
This tool is powered by Google suggest. You can also make use of wildcard characters. This is the only feature that makes this tool outstanding.
Suggests you long-tail keywords instantly, on typing. It fetches suggestions simultaneously from Google, Wikipedia, Yahoo, Amazon, YouTube, Answers.com.
You can just export the keywords using simple buttons on the top-left corner of the page.
- Google Keyword Suggest Tool
This tool from Webmaster World is exactly similar to Ubersuggest. It suggests from Google, Bing, Amazon, and YouTube at once. It also allows exporting of keyword data.
- Web Seer
Best Google suggest visual tool. It lets you display Google suggestion in the visual format. It's great fun using. It also displays the suggestions simultaneously as you type.
- Long tail pro
It is the best keyword research tool available in the market today. Although this tool costs you some bucks, it's worth it. The profit you generate with the help of keywords that this tool suggests can easily repay the amount you expended for buying this tool.
With this tool, you just need to plug in the seed keyword. This tool generates 100s of highly profitable keywords in seconds.Long tail pro costs you $97 one-time payment.
The only drawback of Long Tail Pro is that you need the platinum version of the tool which costs you $397 to check keyword competitiveness and get bonus features.
In the next section, I will explain how to calculate keyword competition manually, more effectively.
- Incoming search terms hack. Some sites and blogs display the search terms users used to land on their page. You can refer that section of blogs to find some of the untapped long tail keyword ideas to target in your blog posts.
Use the search modifier keyword "incoming search terms"
Above are the keywords that people are using to land on the page.
Analyze the competition for the keywords
I use Google search to analyze competition, I find analyzing competition within Google search effective and accurate when compared to the Google Keyword planner. Google keyword planner does not contain search volumes for many of the effective long-tail keywords.
You can refer my detailed guide on pinpointing the keyword competition. In this post, I have explained how to determine the competition of the keywords using tools like Google search, SEMrush (review), SERPstat (read an awesome SERPstat review by Mohan here), MozBar and by using your common sense.
The analysis of keyword competition is important. Because, targeting a long tail blindly, and writing a blog post, does not drive you the results.
Optimize the blog post for the keyword
After some research on competition of keywords, I found “How to Do Long Tail Keyword Research” to be effective for this blog post.
Now, I optimized this blog post for the above long-tail keyword. I included the keyword in the blog post title, blog permalink, Meta description, ALT tags, throughout the post.
In order to make the post title more targeted and LSI-friendly, I appended “for SEO: a complete guide” to my long-tail keyword. Now I targeted some more long-tail keywords like “Guide for long-tail keywords research”, “Long-tail keywords research for SEO”. Along with these, I got a meaningful title.
Common Mistakes while targeting keywords
- Blog post cluttered with header tags, tend to perform poorly in SERPs. Always keep header tags as minimum as possible (150-200 words below each heading).
- Excess of bold and italic keywords smell fishy.
- Using the keywords, instead of pronouns results in over-optimization.
- Not using LSI keywords (Alternative to keyword stuffing) 😉
- Using exact keywords many numbers of times throughout the article.
If you're still struggling to find profitable, long tail keywords for your content, you may consider buying Long Tail Keyword-Pro.
It is the best long-tail research tool, till date. It's the tool, that presents you the best keyword competitiveness and effectiveness.
The initial investment on the tool is paid back to you via great results.
Without quality content, no blog post can hit the first page of SERPs. One day, when Google adapts artificial intelligence to completely understand the content, the majority of the current SEO strategies will be replaced by quality-based strategies. Therefore, quality content is evergreen.
I use this strategy for researching effective long-tail keywords for my blog. I bet you too will at least check UberSuggest after reading this.
I hope you enjoyed this guide. If you are benefited from this guide, kindly reward me by not disappointing the buttons on the top that followed you throughout the guide.