This is my first ever case study on GoBloggingTips. I'm publishing this case study, as I know the fact that people love to read things that are real stories or experiences of other people.
This case study is about SEMrush. It's the ultimate tool for competitor research, keyword research and backlink analysis.
Last month I used some of the useful features of SEMrush to increase the organic traffic of my blog by 17%. In this post, I'm gonna show you exactly what I did to accomplish it.
Above is the screenshot of my Google Analytics. You can notice that I've witnessed 16.68% increase in organic traffic last month.
Below is the screenshot of my traffic trends in SEMrush.
You can notice the uptrend in organic traffic of my blog.
The spike in organic traffic is made possible by me, with the help of some unique strategies I implemented by leveraging the potential of SEMrush. I'm sure that you will be benefited greatly from this post.
I'm going to outline all the methods that I followed to see the spike in my search traffic.
Here are the strategies I followed to see the uptrend.
#1. Improving the traffic to my existing content
When you have the potential to drive organic traffic to your existing content, why bother create new content? Huh? Here in this trick I will explain you how a feature in SEMrush helped me increase organic traffic to my existing posts.
Before implementing this strategy, you must first identify your old post that has the potential to drive you more organic traffic.
Here are some of the types of content that can drive you more search traffic.
- Content that is already driving you some organic traffic.
- Content that hasn't been updated since a long time.
- Content that has more impressions, but do not have enough clicks.
Once you find the perfect content, that you want to drive traffic to. It's time to research.
Here in this step you want to find the keywords your particular post is ranking for. Paste the URL of the post, that you want to drive traffic to.
SEMrush returns all the keywords for which the content of the URL you entered is ranking for.
Now I came to know that "lsi keywords" is the main search term that's driving good traffic to my post.
Now I clicked on it.
SEMrush now is researching the particular keyword "lsi keywords".
Along with search volume, CPC, it will also return the phrase match keywords and also the related keywords.
Here I noticed that "LSI keyword tool" is one of the phrases that I've not targeted for my post. Also by looking at the related keywords section, I realized that, by including the word "tool" in my content, I can drive me great traffic.
I headed straight to my blog post, sprinkled the word "tools" in my blog post. I mentioned some of the LSI tools that help readers. I optimized the blog post so that it ranks for the keyword "LSI keyword tools".
I waited for some days to let Google crawl my blog post. I kept updating my blog post more often.
Right now I'm ranking for the keyword "LSI keywords tools" on 8th position. The keywords that I haven't targeted initially.
#2. Target the keywords of your SERP-competitors
I copied the URL of an article that's ranking above me and paste it in SEMrush.
See the below screenshot.
Now SEMrush returned all the keywords that the particular article is ranking for. With the above keyword report, I hunted for some more keywords.
I again researched for some of the related keywords to the obtained keywords. Rinse and repeat.
I later optimized my post for the keywords I found using the technique.
#3. Creating content that should rank
Knowing clearly that – the content I'm creating now, will surely rank; is tough. But it's not impossible. The method I'm gonna explain you in this section lets you create content that will rank for the keyword. 100% guaranteed.
It's something like creating content around the topic your competitors are already ranking for.
To get started with this technique, you need to learn how to identify and list out your potential competitors.
For this strategy, your competitors are those having:
- same content as yours
- same or less domain authority as yours
- Alexa rank more than yours
- organic traffic nearer to your blog (you can check their search traffic in SEMrush)
It's your duty to find the perfect competitor.
Now you need to just copy your competitor's URL to SEMrush. It will return all the keywords your competitor is ranking for. Pick up some of the keywords that are driving them good search traffic.
Note that, if your competitor is ranking for a particular keyword, it is equally easy for you to rank for it.
After you come up with some good keywords, look up them for keyword competition score. You can do it in SEMrush.
Once you find the perfect keyword you can target, create a great content around it. Make sure the content is better than your competitor's content.
Remember that SEMrush also returns all the backlinks of a page. So, you can also steal your competitor's backlinks.
Now as a final move, do skyscraper strategy.
From the author's desk
I implemented these strategies on my blog to boost organic traffic by 17% in 30 days. And I'm sure that my organic traffic will increase in the coming months.
After carrying out the techniques I mentioned in this post, you need to wait 2-3 months to see fruitful results to its fullest.
In future, I will continue implementing the above strategies.
I hope you found my case study on SEMrush helpful. If so, do comment and share.