How I Increased Organic Traffic by 17% in 30 days – SEMrush Case Study


Semrush traffic case study

This is my first ever case study on GoBloggingTips. I'm publishing this case study, as I know the fact that people love to read things that are real stories or experiences of other people.


This case study is about SEMrush. It's the ultimate tool for competitor research, keyword research and backlink analysis.

Last month I used some of the useful features of SEMrush to increase the organic traffic of my blog by 17%. In this post, I'm gonna show you exactly what I did to accomplish it.

Increase in organic traffic

Above is the screenshot of my Google Analytics. You can notice that I've witnessed 16.68% increase in organic traffic last month.

Below is the screenshot of my traffic trends in SEMrush.

Traffic spike

You can notice the uptrend in organic traffic of my blog.

The spike in organic traffic is made possible by me, with the help of some unique strategies I implemented by leveraging the potential of SEMrush. I'm sure that you will be benefited greatly from this post.

I'm going to outline all the methods that I followed to see the spike in my search traffic.

Here are the strategies I followed to see the uptrend.

#1. Improving the traffic to my existing content

When you have the potential to drive organic traffic to your existing content, why bother create new content? Huh? Here in this trick I will explain you how a feature in SEMrush helped me increase organic traffic to my existing posts.

Before implementing this strategy, you must first identify your old post that has the potential to drive you more organic traffic.

Here are some of the types of content that can drive you more search traffic.

  • Content that is already driving you some organic traffic.
  • Content that hasn't been updated since a long time.
  • Content that has more impressions, but do not have enough clicks.

Once you find the perfect content, that you want to drive traffic to. It's time to research.

Here in this step you want to find the keywords your particular post is ranking for. Paste the URL of the post, that you want to drive traffic to.

Enter the url

SEMrush returns all the keywords for which the content of the URL you entered is ranking for.

Top organic keywords

Now I came to know that "lsi keywords" is the main search term that's driving good traffic to my post.

Now I clicked on it.

SEMrush now is researching the particular keyword "lsi keywords".

Keyword search

Along with search volume, CPC, it will also return the phrase match keywords and also the related keywords.


Here I noticed that "LSI keyword tool" is one of the phrases that I've not targeted for my post. Also by looking at the related keywords section, I realized that, by including the word "tool" in my content, I can drive me great traffic.


I headed straight to my blog post, sprinkled the word "tools" in my blog post. I mentioned some of the LSI tools that help readers. I optimized the blog post so that it ranks for the keyword "LSI keyword tools".

I waited for some days to let Google crawl my blog post. I kept updating my blog post more often.

Ranked for the keyword

Right now I'm ranking for the keyword "LSI keywords tools" on 8th position.  The keywords that I haven't targeted initially.

Action tip: I recommend you guys to include SEMrush related keywords, which have decent search volume in your old posts. You will surely witness great improvement in organic traffic.

#2. Target the keywords of your SERP-competitors

Serp rankings

I copied the URL of an article that's ranking above me and paste it in SEMrush.

See the below screenshot.

Article rankings

Now SEMrush returned all the keywords that the particular article is ranking for. With the above keyword report, I hunted for some more keywords.

I again researched for some of the related keywords to the obtained keywords. Rinse and repeat.

I later optimized my post for the keywords I found using the technique.

Action tip: Research for keywords your SERP competitors are ranking for. Optimize your post for those keywords.

#3. Creating content that should rank

Knowing clearly that – the content I'm creating now, will surely rank; is tough. But it's not impossible. The method I'm gonna explain you in this section lets you create content that will rank for the keyword. 100% guaranteed.

It's something like creating content around the topic your competitors are already ranking for.

To get started with this technique, you need to learn how to identify and list out your potential competitors.

For this strategy, your competitors are those having:

  • same content as yours
  • same or less domain authority as yours
  • Alexa rank more than yours
  • organic traffic nearer to your blog (you can check their search traffic in SEMrush)

It's your duty to find the perfect competitor.

Now you need to just copy your competitor's URL to SEMrush. It will return all the keywords your competitor is ranking for. Pick up some of the keywords that are driving them good search traffic.

Note that, if your competitor is ranking for a particular keyword, it is equally easy for you to rank for it.

After you come up with some good keywords, look up them for keyword competition score. You can do it in SEMrush.

SEMRush keyword difficulty
The higher score indicates that ranking for the keyword is difficult.

Once you find the perfect keyword you can target, create a great content around it. Make sure the content is better than your competitor's content.

Remember that SEMrush also returns all the backlinks of a page. So, you can also steal your competitor's backlinks.

Now as a final move, do skyscraper strategy.

Action tip: Create content on something your competitors are already ranking for. Make sure the content is of high quality than theirs. You will see a boost in organic traffic, as your content starts ranking for more keywords.

From the author's desk

I implemented these strategies on my blog to boost organic traffic by 17% in 30 days. And I'm sure that my organic traffic will increase in the coming months.

After carrying out the techniques I mentioned in this post, you need to wait 2-3 months to see fruitful results to its fullest.

In future, I will continue implementing the above strategies.

I hope you found my case study on SEMrush helpful. If so, do comment and share.

Special offer: Get 15 days free trial of SEMrush [worth $35].

20 thoughts on “How I Increased Organic Traffic by 17% in 30 days – SEMrush Case Study

  1. Hey mate!

    Great article and hey, you nailed it. I use the same techniques as well and depending on industry, this can really skyrocket your traffic.

    Love these tips and definitely sharing it around!

    Keep it up, alright?

  2. Hi Akshay,

    What an amazing post!

    I love reading case studies and yours is one is enjoyed reading.

    I haven't used the SEMrush tool though I've heard about it a couple times.

    You are right if our competitors are ranking for a particular keyword chances are we would rank for it too but we have to create content around that keyword that is better and of more quality.

    I'll be trying SEMrush.

    Thanks for sharing.

    Have a great day!

    • Kore, welcome to my blog.

      You must try SEMrush I must say. It is great. Creating content better than our competitor is the best strategy for outranking them.

      Thanks for the appreciation.

      Keep visiting

      Have a nice day 🙂

  3. Hi Akshay,

    #1 is So So So So important. Love that mention and I'm happy to see that you're using what you already have.. I doubled down in this department too because it's easier to get organic traffic going without re-creating content every single time that you post.

    Last week I returned to my long form, in depth content style on BFP. I instantly knew to link in to older pieces of evergreen content. My older, 7,000 word blog posts are as relevant today as they have ever been. That's the blessing of creating timeless stuff build on the fundamentals of successful blogging. Once you get clear on publishing current stuff, even if the content is from 6 months ago, you can link in to it without fearing that its dated.

    Perhaps a link here or there may not be relavant based on my current day blogging exploits but the practical tips in and the tone of my work both keep my posts fresh and clear and helpful now, or, 5 years from now. Knowing this I can link in, get a nice organic traffic boost and I need not spend precious time and energy trying to re-create stuff every day or even every week. That's the thing; I have so much good, pillar style, thorough resources on my blog so I need not ever publish a post again. I could promote these posts and I could also write 1 really in-depth, resource-style post for my readers, linking in to all of the good old content I already have on Blogging from Paradise.

    Admitted non-SEO guy here Akshay but I appreciate your tips still because SEO is changing these days. At least the face of SEO is changing because Google places emphasis on creating value and building friendships will influential bloggers. I dig that shift. We're being rewarded for the fundamentals again, and wow does that benefit me, my audience and everybody whom I connect with online. We can do amazing things if we will just get super, uper, duper clear on our direction, and if we keep creating helpful, thorough content along with building our friend network. If we get these ideas down pat we will really be golden, and Google will reward us with some sweet SEO juice too.

    Keep creating, but don't force it. Just link in more frequently to get more fannies to stick around your site. I intend to use this strategy going forward to keep people on my blog and to reap the SEO benefits of linking in to good, relevant content, that you've already created. Don't re-invent the wheel, right? If it's worked for you in the past and if it's evergreen, use it again to make your posts work for you again.

    Akshay, fabulous case study. If it's SEO and I enjoyed it, you had to do a smash up job.

    Thanks for sharing with us.


    • Ryan, glad you liked the case study.

      Having pillar style evergreen content on your blog benefits you a lot. Content that is epic, never go undiscovered in Google. I have some good-old pillar posts, that are receiving good organic traffic from search engines.

      Linking from new posts to old posts that were epic works a treat. It helps in passing some fresh juice to the old posts that'd be dry.

      I also like to mention that, regularly updating the old content with freshness and insightful content, helps greatly in getting some love from Google. In this case, one has to make sure that the blog post date is changed. All that matters is maintaining the timelessness of old blog epic posts, that were once a result of our hell lot of dedication.

      Retargeting the old blog posts for new keywords, is possibly the easiest way to get search traffic. When you could do this strategy you have the opportunity to get your content read by another ton of readers.

      Old epic blog posts are like the asset for our blogs. We can point them whenever required in our new blog posts. Making possibly every of the reader to read the epic content on your blog, makes a lot of sense than churning out new blog posts every day.

      As you pointed, building a relation, creating loyal readership, along with quality content matters more than SEO, nowadays.

      Glad you loved the case study, Ryan. Keep visiting, keep dropping your epic comments 🙂

      Have a fabulous day ahead.

  4. Well, That's a twist to how to increase organic traffic. Thanks for this. I literally just opened up SEMrush to test this technique. Would use it when writing new and editing old content. Thanks for the Post.



  5. Nice post. I liked the way you explained the things. I feel that good content is the key for everything. Surely try this on my blog. Thanks again for writing such a good post.

  6. Great post Akshay Hallur by sharing own experience.

    I'm looking to buy Premium SEM Rush.
    I want to ask that can we check from where any website is getting back-links in SEM Rush.

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