How to Use Google Alerts for Blogging in Every Possible Way

Google alerts

Google Alerts is one of the best free tools that helps you in keeping track of new content on the web, and send you the email updates. Most of the bloggers ignore this tool. Properly leveraging this tool can do wonders.

Google Alerts sends you the email notifications whenever new content gets indexed in the Google related to your query.

In this post, I’ll explain you to set up Google alerts and how to set it up for increasing your traffic, getting backlinks, building your brand. A single tool can do all these things.

Seems cool right?

How to setup Google Alerts?

Go to Google Alerts. Sign in with the email address for which you want to get updates on.

Google alerts

While creating an alert, click on the advanced options to the right. A drop down menu like above will appear.

I suggest you to keep the above configurations. By keeping the sources to the ‘web’, you are covering all the sources.

You can also use the search operators as keywords.

 Akshay Hallur OR GoBloggingTips 

How to leverage Google Alerts for blogging?

Google Alerts is meant for Google users to remain updated on their interested content across the web.

It helps a lot in monitoring the content across the web.

Nevertheless, Bloggers can make use of this free tool, to improve their blog and adopt new strategies.

In this section, I’ll get you know how to use Google alerts for the maximum blogging benefit.

Traffic generation

Commenting on leading blogs

When a piece of new content is published on your favorite blog, and you want to be the first commenter, you can use Google Alerts for it.

Just use the query,

This notifies you via email, whenever the new post from your favorite blog gets indexed. Posts of the majority of popular blogs get indexed within some minutes.

If you want only alerts of the blogs, in which there are no comments, then try something like this.
 site:www.example.com “Leave a Comment” OR site:www.example.com “No comments” 

Whenever a new post gets indexed in Google without any comment, you’ll get an alert.

You’ll be the first commenter. WOW!

Monitor discussions

Forums are the gold mines. You can find new ideas and as well as drive great traffic from forums.

Suppose you have a great article on infographics for backlink building in your niche, then you may want to monitor the discussions about infographics in forums.

Create an alert query like,
 site:warriorforum.com OR site:sitepoint.com OR site:digitalpoint.com  infographics backlinks 

Include your niche forums.

Whenever there is a discussion going on about infographics, you can dive into the discussion, interact, and drive some traffic and hopefully a backlink to your site.

You can also select the sources as discussions.


However, I found the first method effective in terms of accuracy.

Track comments of influencers

There are some of the bloggers who drive good traffic, by leaving comments strategically on some of the popular blogs.

Knowing where they comment would be a great thing to do, to improve your traffic by blog commenting.
 “Akshay Hallur recently posted” OR “Akshay Hallur says” OR “Akshay Hallur” + “Leave a  reply” 

The above query returns all the comments made by me on various blogs. With this you can easily spy upon the other good bloggers who are driving good traffic via commenting.

Whenever the new comment is made, you’ll receive an alert.

Set alerts for competitor names

Setting a name of competitors is like spying on them.

For example,
 “John Doe” OR johndoe.com -site:johndoe.com 

The above example alerts you whenever your competitor John is mentioned on the web, except on his own site.

By this, you can determine the blog promotional methods he is using, and you can replicate his steps. You can also set the title of his recent blog posts, to see what are all the places where he promotes the blog posts.

Backlink building

Guest post opportunities

If you want to know about the new guest posts by other bloggers,

Put the part of their guest post bio in Google Alerts.
 “Anil Agarwal is the man behind BloggersPassion.com” 

With the above query, I get to know the new guest posts by my Friend, Anil.

Rather than creating separate alerts for different people, you just need to enter their guest bios and join them with “OR”.

You can also monitor any new guest post openings by blogs in your niche.
 “Write for us” niche + “submit guest post” niche + “become an author” niche 

Interview opportunities

Many of the bloggers regularly publish interviews of other bloggers in their blogs.

You may need to build relations with such bloggers.

Here is the search query to helps you keep updated about the recent interviews.
 “interview with” Blogging + SEO 

You’ll receive a mail whenever a new interview is published in your niche.

You can try the same for monitoring roundup and expert posts.

Your brand

Monitoring blog mentions

Monitor the mentions of your brand, name, and others.

I’ve setup the query for monitoring like this.
 “GoBloggingTips” OR “Go Blogging Tips” OR “gobloggingtips.com” -site:gobloggingtips.com 

I receive notifications whenever my blog is mentioned in any of the above variations. Except on my blog.

Name mentions

Wouldn’t you like to know what other people are talking about you?

I’ve set like this.
 “Akshay Hallur” -site:gobloggingtips.com 

Whenever I’m mentioned anywhere on the web, I’ll get alerts.

Post mentions

If any of your blog posts has gone popular, you can monitor their mentions on the web.

For example,
 Citation Flow and Trust Flow Everything You Should Know OR https://www.gobloggingtips.com/citation-and-trust-flow-metrics/ 

Whenever the post is mentioned I’ll get an alert. For the above query, I’ll get alerts mainly from SEO forums.

Get alert when your new post gets indexed

For this, you just need to enter the below query.

Whenever you new blog post is indexed in Google, you’ll get an alert.

I have a detailed blog post on the same.

Other smart tips

You can use the Google alerts also for the following. Just create an alert.

  • As a plagiarism checker. Insert a phrase from your article, you’ll get alerts when someone copies your content.
  • Spy on your competitors in every aspect.
  • For your social media strategies. Notice that the some posts from Facebook, Twitter, LinkedIn, and Google Plus get indexed in Google.
  • Set alerts for any new product releases in your niche.
  • Set alerts for any new product reviews in your niche by your competitors.
  • Know if your blog or site is hacked by monitoring the spam keywords on your blog.
  • If you are buying any gadget, set a price drop alert to save money.
  • Get a ping when your credit or debit card number has been posted the web.
  • You can also set the alerts for your passwords. Hackers usually hack the accounts and post the passwords on the web.
  • Monitor your favorite topics.

Sometimes these Google Alerts emails flood your inbox. So, for the low priority alerts, just set alerts for weekly or daily once. Or select ‘best results’.

You can also create Gmail filter so that all the Google Alerts emails group under one folder.

Final words

You can just brainstorm and combine the above strategies to create more traffic generation alerts. Above are just a few.

If you are struggling to put alerts for any of the above, drop a comment. Don’t forget to share this post.

This is how you can use Google alerts for the improvement of your blog and marketing.

Akshay Hallur

I'm a professional blogger with 5 years of blogging internet marketing experience. I'm also a internet marketing trainer and a consultant.

Click Here to Leave a Comment Below 11 comments
Anil Agarwal - February 12, 2016

Thanks a lot Akshay for the mention. Nice guide around Google Alerts. Its a great help for those guy who want to keep track of their competitor’s activities or their blogging buddies.

Siddaiah Thirupati - February 12, 2016

Hi Akshay,

I am using Google alerts to find out new articles published on some keywords but I never tried and thought about using this services like you mentioned in this article.

This time I am planning to build good backlinks from authority sites so I will try to use this service to get alerts from those websites, thank you very much for sharing the information, see you soon.

Oyekunle Damola - February 13, 2016

Hi Akshay,

Nice!!! I like the tip that has to do with knowing when new guest posting opportunities come up in your niche. That is a fast and easy way to get guest posting opportunities. Nice post. Shared!


Anuradha Chawla - February 19, 2016

Really, Good information about google alert use. I think Google Alerts is probably one of Google’s most under-utilized tools, but it’s also one of the most powerful for SEO. And I will also use it in better manner now as you explained the great work that can be done by it. Thank you 🙂

Rakesh - February 23, 2016

Very much informative..!!Thanks for the post!!!

Ramees Kaztro - March 4, 2016

Thnks for sharing these tips..I have selected the indexing google alert for easy understanding…

Toma - May 30, 2016

Hi Akshay,
Great article! I used to use Google Alerts to monitor articles about my brand however there are much better tools with a broader scope of data search, for example http://www.boostthenews.com, which not only alerts you when a new article appears, but also predicts how many people could read it online. But, after reading your article, I will make sure to check GA again 🙂

Tanve Gupta - October 14, 2016

Hey Akshay, great article. There are so many creative ways you can use Google Alerts. You can also try Talkwalker Alerts, the best alternative to Google Alerts. It’s free and very easy to use.



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