I bet many of you bloggers have asked yourself the question, "Why the heck, my highest quality blog post is having a very high bounce rate than that of my other blog posts?" Seems familiar? Hell yeah, for me.
If your highest quality blog posts have very high bounce rate, then there is a reason for you to think about it.
What are the reasons why your blog post is getting a high bounce rate?
It really pains, when readers do not read further, after reading your high-quality blog post.
What makes your readers keep coming back to your blog after reading the current blog post? Many of us shout,'quality content'. However, that's not true. The answer is "If the visitors encounter content that is useful for them, and is exactly what they're looking for, they will not bounce.".
That means if you're driving untargeted or unintended visitors to your high-quality blog post, you will get disappointed. Because they get bounced away even before reading your content.
The first reason for a high bounce rate is not having targeted visitors to your blog; the next reason is having low-quality content.
Definitive guide to fixing a page that has a high bounce rate
Are you people using Google Analytics for tracking the progress and the statistics of your blog?
If not sign up for Google Analytics, it's a great tool for measuring the traffic sources, the bounce rate of your blog posts, user interaction, engagement, clicks, etc.
If you've been using Google Analytics from the past month, login to your GA account.
How to find a page with a high bounce rate?
In order to find a content with a high bounce rate, you have to land on behavior> site content> landing pages, in Google Analytics.
To find the post that has a high bounce rate, I sorted the column, "bounce rate" in descending order.
After noticing the above screenshot, you may have noticed that my blog post on "writing mistakes" has a relatively high bounce rate.
What to do about this?
The next step is to take certain actions to reduce the bounce rate of the page. There are several strategies that you can follow to reduce the bounce rate of a particular page.
Find out what are all the traffic sources that are causing relatively low bounce rate
Click on the blog post.
Now you will be presented with an in-detailed traffic report of the blog post.
As you can notice in the screenshot if you click on "source", you'll be presented with all the traffic sources that are driving traffic to the selected blog post.
You can notice that Google Plus is offering me relatively lower bounce rate. That means Google Plus is offering me, more involving and targeted visitors to my blog.
So now I can again share the same content on Google Plus to get more non-bounce visits for my target blog post.
If you get very high bounce rates from some of the sources, ignore them. It's a clear indication that the traffic from that source is not involving and are not interested in reading your blog post.
By sharing your blog posts with those other sources, you're actually hurting your SEO by increasing your bounce visits.
So now, share that blog post again in Google Plus. So this will lower your high bounce rate.
Take away: Determine the blog post with high bounce rate. Point out the traffic sources that are offering relatively lower bounce rate for that blog post and then share it again in there.
Interlink your blog post with high bounce rate with that of your low bounce rate content
For implementing this strategy, you need to determine the blog posts which have low bounce rate.
For this you again have to go to Google Analytics, Behavior> Site content> Landing pages.
Now instead of sorting the bounce rates in descending order, you need to sort in ascending order so that the pages with lower bounce rate appear first.
As you can notice in the above screenshot, my blog post on "How to Recover from Panda Update" has been receiving low bounce rate.
Now like that make a list of your 10 blog posts that have been receiving very low bounce rate.
Here comes the exact point.
Go ahead, and edit your blog post with a high bounce rate.
Find an interlinking opportunity, so that you can interlink posts with low bounce rate, inside the posts with high bounce rate.
So now whenever readers come across your page with a high bounce rate, they come across the blog post that has low bounce rate. They are most likely to click on it.
You also can include related posts section to decrease the bounce rate.
Takeaway: Determining blog posts with low bounce rate and interlinking them with that of posts with a high bounce rate, greatly decreases the bounce rate.
I'm too lazy to write the detailed description of the below points. You have to look at the below strategies. HAVE TO!
Other surefire strategies
- Is your blog post ranking for unrelated keywords? If yes. Do optimize for different keywords and de-optimize the blog post for the current keyword.
- Are there images or advertisements in the blog post that are blocking the mainstream content? Ditch them.
- Is your introduction not effective or stinky? Reconsider it.
- Is your CONCLUSION making a way for visitors to bounce off your blog? (Most important), reconsider it.
- Are any elements of your blog post slowing down the page load speed? Or have you optimized images in your blog posts?
- Tell your readers where to go after reading your current blog post.
- Take a look at the artificial traffic that your competitors may be driving to your blog.
Now it's your turn, to jot down the pages on your blog that have high bounce visits and optimize them. Remember that lowering the bounce rate should be the first preference in optimizing your blog post for user experience.
Surveys say that pages with low bounce rate tend to perform better in search engines.
Do keep all the above strategies in your mind before optimizing your blog posts.[mc4wp_form]
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