Last year Google encrypted all the search terms. This is to protect the privacy of users. This is a great dismay for the Webmasters. Most of the organic keywords are now not provided.
At start, Google encrypted 70% of the search terms. But now, the percentage increased to 90%. Now the organic traffic section in the Google Analytics is cluttered with the keyword “not provided”. Now how can you know, for what term the visitor is landing on your page?
Even now, you also can determine the organic keywords by which visitors landed on your blog. It is easy with a simple hack.
Even though you can get these unknown keywords via Webmaster tools, you cannot determine the bounce rate, average visit time, location, browser and others with it.
You can find all those unknown keywords in Google Analytics. Back again!
The goal of this tutorial is to link Google Webmaster tools and Analytics to gain insights into organic keywords.
For this tutorial, you need to have Google Webmaster and Analytics account, as you may have expected.
Procedure to find not provided keywords in Google Analytics
You will be presented a screen as below.
Click on “Set up Webmaster Tools data sharing” button.
Now select the property, fill in the form as shown below in the image. Click edit below the last option (Webmaster tools site).
Now in the next window, you may have to select among multiple sites. Select the site for which you want to find not provided keywords and then hit save button.
Now you will be taken to the previous form. Hit save button there.
Now you can find all the keywords that visitors searched in Google for your blog. You can find those organic keywords at Search Engine Optimization section in Google Analytics. The keywords data is 2 days old.
The keyword data is imported from the Google Webmasters account.
In Google Analytics, more details are added to the keywords. Like landing pages, the bounce rate of organic traffic, etc. are added.
You can also add secondary dimensions to search queries. It helps you to gain an insightful view.
Now you have three features in Google Analytics unlocked. Queries, Landing pages and Geographical summary. All search impressions, clicks, positions for queries, landing pages, geolocation in order.
Google Analytics gives you an insightful view on organic traffic. Although data given is 2 days old, but it is highly beneficial to analyze your competition and improve your SERP visibility.
Many of the bloggers are even now stuck with “Not provided keywords” in Google Analytics.
Hope this helps if you have unlocked the unknown search terms in Google Analytics.Google Keyword Planner Trick to Get Untapped Keywords [TXT]