The first thing that readers notice when landing on your blog is the blog name. Blog name directly reflects the personality of your blog and your creativity.
When starting your blogging journey, choosing a good name is the most important thing. Nevertheless, never be paranoid about the catchiness of the blog name.
Always set the blog name same as that of the domain. This is particularly important. So in this post, wherever I use the term domain name it also refers to the blog name.
While choosing a blog or domain name you have four options:
- Choosing blog names with a keyword in it.
- Choosing blog name with a keyword and which is brandable.
- Choosing a blog name that is completely brandable.
- A blog name with your name in it, like Akshay's blog.
I would choose a brandable name having a keyword in the domain. This gives you the benefit of both keyword and brand to your blog. In other words, it will give you an SEO boost and as well as a catchy name (brand name) for your blog.
What about domain under your name?
As far as personal branding is considered, naming your blog as "Your name", helps a lot. Because it's your name, you will hardly rebrand yourself! People trust blogs which have the author name in its title or domain. They consider those blogs as having high-quality content.
But here's the catch.
I run a blog on blogging here at GoBloggingTips. I'm not running this site at AkshayHallur.com. Because, blogging is not the only one my personality stands for. I may also step into the startup space in the future along with blogging in the future.
I would not like to tie my personal site is only blogging as I may develop some other interests as well.
It all boils down to your personal choice. I would like to keep my niche and my personal blogs as separate as the former one may change in the future.
Keyword-rich vs Brandable domains
Having keywords in the domain name was very important 3-4 years ago. Now SEO has changed a lot. Having the keyword of your niche in your domain name matters less.
You need to now have blog/domain name that's brandable and memorable. Authority sites tend to have brandable domains.
The moment the users come across a site like bestfoldabletreadmills.com, just imagine what would be their experience? It's not 2010. Readers now know whom to trust and why. They can make a difference between a shallow affiliate niche site and an authority one.
Rather than going fully brandable like "Google" and "Twitter", you can go with something like "TreadmillAuthority" or like "FitnessHacker". This makes your domain/blog name more inclined towards the niche and carries some topical relevancy in the eyes of Google. For me a blog name that is partially keyword-rich and brandable is the way to go.
People still think that having a keyword in the domain name is an SEO advantage. That's not true. You can still rank a domain with no keyword in it at all. It's the relevancy of the content you publish in the domain that matters. Not the usage of relevant keywords in the domain.
Even if your domain has keyword in it. and you publish irrelevant content, you won't receive any search traffic on your site.
tips for finding a catchy blog name
Try to include verbs in your blog name.
Including verbs in blog name acts as a call to action to your readers. It's simply creative and effective.
The words you use should create the specific image or an imagination in your reader's mind.
Like Go, Shout, Jump, Think, Scratch.
The verbs are simply engaging and sparkles some action in your readers' mind.
Know who your audience is?
Are they coming to your blog to learn something specific? Then include some words in your blog name that describes what your blog content is about.
If most of your target audience is of age from 15 to 30, then try to include some cool words that are trendy.
Your blog name should shout out to your audience like, "Hey, this is the blog, which you're looking for!". Your blog name should be relevant to the audience you are trying to cater for. It should reflect the USP of your blog.
The moment your blog name have a benefit factor in it, you have a winner.
Look at your competitor blog names
If you are looking to find name for your blog, then it means you are into a new niche. In such cases, you need to look at what other people are doing in the niche. You'll get to know about some of the jargon words that other bloggers in your niche use to create a deeper connect with the audience.
If a blog name is working good for other people in your niche, it should work great for your blog too. Just get some inspiration out of your competitors' blog names.
Don't impersonate or don't look too similar. It hurts your rep in the long run.
Are you not getting domain name you want? Open Thesaurus and search for synonyms of the word that is not available.
Hacks for coming up with brandable, yet keyword rich name ideas
It will say that you're blogging about "blogging" itself. So take the root word as "blog".
- Add suffixes like –ify, -matic, -ckr, -erify, -cy, -icious, -ity, -ous.
- Add prefixes like go-, the-, my-, get-, i-, u-, new-.
- Double the last character of the root name. Like if you take "blog", say "blogg" .
- Vomit vowels. Like "blg" .
If you are in the fitness niche you can go with names like fittify, fitmatic, fitnessmatic, fitnessicious, fitnitty, so on...
By this, you have your root keyword and as well as the brand flavor in your name.
Include rhyming words
Why songs are attractive? Because, rhymes are what ruling the music industry. This is why songs keep on humming in your brain for a long time.
How about implementing the same strategy in choosing blog or domain names?
You got me.
If you need a perfect rhyme word search engine, my answer is RhymeZone. The best bet is to use end Rhymes. Which are very effective.
Perfectly suitable rhymes for the word "blogging" are boggling, logging. These two words are great rhymes for the word blogging, as far as blog name is considered.
Here are some of the rhyming blog names that I have brainstormed.
BogglingBlogging, BloggingTalking, BloggingWithoutSlogging, MindBogglingBlogging, etc. Tap the creative side of your brain, man!
These tools help you find great blog name ideas.
After choosing an effective blog name, it's equally important to know the availability of the domain name. In order to do that, there is an instant tool called InstantDomainSearch. It makes use of AJAX to check the availability of the domain name, as you type dynamically.
Hope this blog post has helped you come up with some creative blog name ideas. Give some work to your brain. Once you master the art of brainstorming, you can put a plethora of blog name ideas in front of you.
Make sure the blog/domain name you choose pass the radio/telephone test. What it means is that suppose your blog is promoted in radio, do the listens get the exact blog name without the radio host spelling it?
This is not all about radio. If you are promoting your blog is any podcasts, it should be easily comprehensible by the listeners. This is how the word-of-mouth promotion gains it's effectiveness.
Example, last year SumoMe changed their name to Sumo. People were pronouncing the name SumoMe wrong. So, they spent $1.5 Million to get Sumo.com domain name. Learn why? So, it's important to know whether the name you choose pass the radio test.
Before starting you don't have a clue how popular your brand may grow.
Whatever your blog name is. It matters less than that of quality content. Focus on creating quality content. Your content is the one that brings in value for your blog name. No matter how brandable your blog name is, if content quality is mediocre and no one likes to read it, it is a fail.
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