Before diving, let me tell you, what is repurposing content? The process of transforming blog posts to different forms such as videos, images, slides in order to reach a wider audience is called content repurposing.
The fact is: “Only 20% of Internet users worldwide read text blog posts”. So what about another 80%?
Many of the Internet users like to watch YouTube videos, preview slides, view infographics. That is the major reason why video blogging has become popular nowadays.
What about transforming the existing content into these above forms? That means converting your blog posts into YouTube videos, slides and infographics for better exposure. Sounds like a good idea!
Even when you're repurposing your content don't forget SEO, target your keywords, include them in your title, descriptions and tags.
WORD OF CAUTION: Don't re-purpose your blog posts until the original content is indexed by Google. Or else the re-purposed content may outrank the original content in Google.
Here's the step-by-step blog strategy to help you re-purpose your existing content into different forms for better exposure.
Finding content on your blog for repurposing
Almost all sorts of blog posts are suitable for repurposing. However, some sort of blog posts is perfectly suitable.
- List posts.
- Step-by-step guides.
- Case studies.
- Almost all sorts of blog posts.
Well, we now know that you can re-purpose almost all sorts of blog posts for better exposure.
In order to make the content re-purpose easy you need to follow a sequence. Let me explain these steps.
Step 1: Repurpose your blog posts into slides
As I said earlier, people nowadays like a visual form of reading. Converting blog posts to slides should be done earlier because it eases the transformation of blog posts to other forms.
You'll understand this later. But for now, converting your blog posts to slides should be the first step.
Make sure that your slide design is awesome because you're going to later convert your slide into an Infographic.
After creating your awesome slide, you can upload the slide preferably in the format of PPT, to slide directories like,
- Speaker Deck
Among these slide sharing sites don't neglect SlideShare. It is the popular slide-sharing site, owned by LinkedIn.
Don't forget to link back to your site in the description.
Step 2: Create a video
By switching on your webcam, and firing up slide viewer, you can create visual explanations of your blog post.
You actually use the same slide that you have created in the previous step for creating a video.
Prepare video Transcript before recording the actual video. I prefer software like Camtasia Studio, to record both your webcam and screen.
Explain your blog posts in your natural way, conversation style. Be patient and don't speed up your presentation.
Make sure you have good lighting, or else you can enhance the video later.
Adopting video blogging as one of the content repurposing strategies helps a lot.
People prefer the visual representation of content. The video viewers are growing day by day.
Here are some of the sites you can upload your video to:
Step 3: Create infographics out of your slides
In the previous step, you have created a slide out of your blog post, by keeping the infographics design in mind.
In this step, to ease out the process, convert slides to infographics.
For this, you need to convert your slide to images. You need to head over to PPT to JPG | Zamzar
upload your PPT, wait for the process to complete, and the converted images will be sent to your e-mail address.
If you have five slide pages, then Zamzar will send five high-quality JPEG images to your inbox.
You can later make use of these high-quality images and software like Canva, GIMP, Photoshop, or even MS paint to form infographics.
Wow, that's great, slides converted into infographics!
Now it's time to upload infographics to directories.
Well, here are some of the best infographics directories and perfect places to share infographics:
- Visual.ly (dofollow)
- Flowing Data – Submit Infographics
- Infographics Archive (dofollow)
- Daily Infographic – Submit Infographics
- Cool Infographics – Submit Infographics
- GOOD Infographics – Post Infographics
- Google Plus Communities (they really appreciate it)
Don't forget to link back to your site in infographics description.
Step 4: Turn your blog posts into podcasts
Podcasts are a great way to listen to blog posts while doing something.
The demand for podcasts is growing day by day and podcast listeners are increasing.
If your voice is satisfactory, pick up the mic and speak out your blog post in a conversational way. Make sure to crack jokes which are dynamic, unique and geekish occasionally.
If your voice is a mess, it's better to hire a professional voice in sites like Fiverr.
BONUS: You can also monetize your podcasts to earn some extra money.
You have to host your podcasts and publish it on
- Digital Podcast
- Rewrite or publish another blog post and link back to these sites:
Step 5: Follow these content repurposing strategies
Here are some of the sites in which you can rewrite or publish another related blog post and link back to your site.
Content spinning certainly leads to duplicate content. So it's better to re-rate or publish another related blog post and submit it to above sites and link back to your blog or site.
- Rewrite or publish a related post to article sharing directories.
- Start a new thread related to your blog post in forums.
- Host a webinar related to your blog post.
- Send your blog post is an e-mail newsletter.
- Syndicate your blog post.
- Compile your best blog posts into an e-book.
Feel free to use this infographic on your blog, using the below embed code
By content repurposing your blog posts get greater exposure and your effort on writing blog posts will be utilized effectively. A wider audience will read your blog posts.
The bonus point of this content repurposing strategy is that you can also build effective quality backlinks back to your site.
It also helps in lead generation and increase in sales in case your blog or site sells any products or services.
Well, to conclude content repurposing is very beneficial in all ways. I hope you enjoyed this blog post, kindly do comment and share this article.