Would you like to know the secret trick to effortlessly grow your YouTube channel, podcast, and social media accounts without creating new content?
What about transforming the existing content into these above forms? That means converting your blog posts into YouTube videos, slides and infographics for better exposure. Sounds like a good idea!
But, repurposing is not as straightforward as it seems.
- 1 Why should you do blog content repurposing?
- 2 How to choose content to repurpose?
- 3 Things to remember before blog content repurposing
- 4 The Various Ways to Repurpose Blog Content
Why should you do blog content repurposing?
Before reading this blog post, you may be wondering why need to be doing blog content repurposing.
Below are some of the reasons why you need to be doing the repurposing process:
- Tap into new audiences: Not all audiences are equal. Some of your target audiences may prefer visual-content like videos, infographics, slides, so on. Some may be auditory and may prefer listening to podcasts. Some others may prefer reading blog posts on other platforms like Medium, LinkedIn, Quora, so on. If you are not considering to serve your content on these platforms, you’ll be missing out on these audiences who are increasing day by day.
- Brand awareness: When your brand appears to them all over the web, brand awareness will be increased a lot. The chances of them preferring your brand over other brands while making a purchase decision, or say while simply clicking on the search results will be more.
- Cost-cutting: With content-repurposing, you’ll be essentially saving money on the creation of new content for getting the eyeballs of the new audience. This is the biggest advantage with content repurposing.
According to Curata, 29% of leading marketers systematically reuse and repurpose content. The content repurposing is more common
Jay Baer, the founder of ConvinceAndConvert is a great example when it comes to content repurposing. He creates short 3-minute videos on his site. He and his team also repurpose their blog content in the form of Podcasts, video content, LinkedIn Pulse posts, Medium posts, and also social media channels. He has described the entire process in his podcast episode.
How to choose content to repurpose?
The content that we repurpose should go viral, or else the traffic resulting from repurposing is worth peanuts for you.
We don’t need to take a chance here, as we already have blog posts on our site that are proven to go viral if promoted properly.
- Posts that have received good social shares
- Posts with great comments
- Posts which hook in people for long time
First let’s figure out the posts on our site with good social shares. For this, we’ll be using a tool called BuzzSumo.
This tool returns all the content on your site that has got great social shares in the selected time (say 1 year), and have proven potential for becoming viral.
For finding the posts on your blog with good number of comments, you need to head over to WP > Posts > All posts. There make sure that the “comments” has been checked under Screen Options (top-right corner).
Now, sort the posts by the descending order of the comments they received. As you can see in the above screenshot, there’s a strong correlation between the number of comments blog posts receive and the social shares.
Posts with both good number of comments and social shares are the perfect candidates for content repurposing.
Things to remember before blog content repurposing
Don’t re-purpose your blog posts until the original content is indexed by Google. Or else the re-purposed content may outrank the original content in Google.
If the repurposed content is indexable by Google (Quora, LinkedIn, Medium), always make sure you include a link back to your site (preferably with canonical tag) or else, you may face duplicate content issues.
Avoid repurposing the entire blog posts. Consider repurposing the parts of your blog post. Because when you repurpose your entire blog posts especially on platforms like Medium, LinkedIn, and other Google-indexable high-authority sites they tend to outrank your original content (unless you use rel=canonical tag).
The Various Ways to Repurpose Blog Content
The various blog content repurposing ways below are sorted in a particular order to benefit their succeeding ones. It’s very effective, if you consider repurposing your content in the below order
Repurpose your blog posts into slides
Repurposing your great blog posts in the form of presentations is the great way to kickstart your process.
You can use the
To make the slide creation process easy, you can use the “import from outline” feature in MS PowerPoint. Now add very rich graphics in your presentations to boost the viewership when added to the web.
If you wish to also later convert your presentation to infographic, you need to pay extra careful to colors icons used so on.
If you have the habit of creating blog posts outlines before writing your actual blog post, you can make use of those blog outlines to speed up your presentation creation process.
After creating your awesome slide, you can upload the slide preferably in the format of PPT, to directories like,
Among these slide sharing sites don’t neglect SlideShare. It is the popular slide-sharing site, owned by LinkedIn.
Eugene Cheng is a great example for this, he was able to build an email list of more than 10,000 subscribers solely by getting repurposing game right with SlideShare.
Here are the tips he presented:
- Condense blog posts to bullet list
- Include keywords in the presentation title, description, and the transcript
- Add strategic links to his blog posts inside the slide
- Link to the lead magnet page to increase his email subscribers
- Link back to the original source of the content in the description and the slides
- Embed slides on your blog to get more traffic and increase discoverability on SlideShare
- Embed slides on your guest posts
The majority of the traffic that the SlideShare gets is from search engines like Google. So, the visitors landing on your SlideShares will be more targeted.
Create infographics out of your slides
You can create infographics out of the content you have in your blog.
It’s always advised to have a very great looking infographic by hiring an infographic designer or using tools like Visme (best infographic creator out there).
If you don’t have good budget for infographic creation, you can consider converting the presentations you created in the previous step to infographics.
For this, you need to convert your slides to images. You need to head over to PPT to JPG | Zamzar
upload your PPT, wait for the process to complete, and the converted images will be sent to your e-mail address.
If you have five slide pages, then Zamzar will send five high-quality JPEG images to your inbox.
You can later make use of these high-quality images and software like Photoshop, or any kind of photo stitchers to form infographics.
Now it’s time to upload infographics to directories.
Well, here are some of the best infographics directories and perfect places to share infographics:
- Flowing Data – Submit Infographics
- Infographics Archive
- Daily Infographic – Submit Infographics
- Cool Infographics – Submit Infographics
- GOOD Infographics – Post Infographics
Don’t forget to link back to your site in infographics description.
Create videos from your
The number of video content consumption is skyrocketing and is only going to increase.
You may consider repurposing your blog content as a YouTube video. This helps you reach a wider range of audience with little effort. The presentation that you created in the previous section can act as a teleprompter for you while you are recording the videos.
Personally, I utilize this strategy regularly at BloggingX.
I use the following.
- My DSLR – Canon T5i
- Boya M1 Lavalier Mic
- Two Umbrella Studio Lights
- White Backdrop
- Camtasia Studio
You can subscribe for my YouTube channel to watch the videos I’m producing.
After the creation of your videos, upload it to YouTube, Facebook Watch, Instagram, IGTV, send it to your email subscribers, and also embed videos in your relevant blog posts.
Here are some of the YouTube SEO strategies for you to consider:
- The video watch time is the #1 YouTube ranking factor (so hook the visitors longer)
- Say the keywords out loud inside the video – Google looks at the presence of keywords inside the subtitles
- Have longer descriptions with the main and LSI keywords
- Encourage people to leave comments more than anything else – as it is also a big ranking factor
- Have the keyword present early in the title of the video rather than in the middle
You need to be consistent when it comes to video production.
Turn your blog posts into podcasts
Podcasting are on rage. The large part of it is due to the consumer shift to mobile devices.
It’s now the high-time for you to grab a mic and record your podcasts.
You can see the growth of podcast listeners. It’s astounded.
And added to that, according this report by Triton Digital, the 51% of the monthly podcast consumers have a monthly household income of more than $75k. This face alone makes podcast marketing a great medium to make lucrative prospects to enter in your marketing funnel.
Starting a podcast is not hard as it seems. You consider extracting clean vocal audio out of your YouTube videos and repurposing them as podcast episodes.
You can also consider reading out your blog posts and create podcast episodes.
The Internet Business Mastery podcast is a great podcast hosted by Jeremy and Jason. They both have their individual websites. What they did is they just read their blog content and published them to your podcasts.
Here are the results they found.
- The audio blogs got 60-100% more downloads than the
featurepodcast ( wha?!)
- The audio blogs had ten times more downloads than the original blog post had unique visits
It’s the best tool I’ve ever come across when it comes to podcast creation and syndication.
It gives you a centralized free platform for managing your podcast, syndicate your podcast episodes across various platforms (like iTunes, PocketCasts, Google Podcasts, and dozens of others), analytics and also audio editing and distribution apps for your smartphone devices. All for free!
Newsletters and email courses
You can consider sharing the snippets of your blog content as newsletters for your subscribers. Your subscribers love consuming snackable-content in the form of good-ol’ newsletters, if the information presented is engaging.
You can even create an entire email course out of the content on your blog posts.
You can offer your email-based course as a lead magnet for your blog visitors, and let them sign in.
The email courses often convert well than typical PDF eBooks when used as a lead magnet.
Teachable has a great guide on how you can create your email-based courses. Here are the tips they mentioned when it comes to creating an effective lead magnet.
You can even curate the relevant videos that you’ve created, form a free course around that topic and offer it as a lead magnet.
Social media posts
Are you running out of content to post on social media? It’s time for you to create short social media content out of your blog posts, and schedule the publishing of using tools like Buffer and Planable.
You can publish a snippet from your blog posts on channels like:
- Facebook Timeline
- Facebook pages
- Facebook groups
- Facebook chatbots
- LinkedIn posts
- LinkedIn groups
I would not suggest you to just copy and paste the snippet. You need to tweak in the content a bit to add emojis, hooking intro line, so on.
By content repurposing your blog posts get greater exposure and your effort on writing blog posts will be utilized effectively. A wider audience will read your blog posts.
The bonus point of this content repurposing strategy is that you can also build effective quality backlinks back to your site.
It also helps in lead generation and increase in sales in case your blog or site sells any products or services.
Well, to conclude content repurposing is very beneficial in all ways. I hope you enjoyed this blog post, kindly do comment and share this article.
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