Catchy Blog Taglines: Strategies and Examples

Catchy blog taglines are so called because they have the true potential to drive visitors to your blog. It also reflects your personality and goals.

In this post, I will present you some tips for setting great taglines, along with some great examples of taglines from blogs all over the web.

Let’s get started.

Blog taglines examples

Blog name matters. But not that much. All the so-called popular domains are already taken. So now, content and tagline are the kings. Tagline acts as a substitute for the blog title when blog title is less generic and irrelevant to your niche. 

Types of blog taglines

Click to enlarge the image

Blog taglines help determine niche of the blog

For big brands like HuffingtonPost, the blog tagline does not really matter. In fact, some some big blogs do not have any taglines at all. But for the new thriving blog, having a good tagline is very essential.

Blog taglines in some cases help visitors to determine the niche of the blog.

One of the perfect examples for this is Dumb Little Man, one of the most popular self-development blog. What’s the relationship between this title and self-development niche? God only knows. However, certainly, it’s a word of mouth, catchy and easy to remember. The tagline of the blog is “Tips for Life”, simple, to-the-point and clear.

One can not determine the niche of the blog by simply looking at Dumb Little Man. But one can easily determine by looking at its tagline “Tips for Life”.

This is the perfect example of how effective a tagline is. This tagline may not sound effective for you, but it’s definitely effective for readers in that niche, including me.

  • check Boing Boing: A directory of wonderful things
  • check Slashdot: News for nerds, stuff that matters

What’s the meaning of Boing Boing in English? Huh? Tagline and content made site special. So as Slashdot.

By looking at the blog taglines, your visitors should easily determine what you have in store for them. There should be a clear purpose for them to visit your blog. When users land on your homepage craving for content, your blog tagline reassures your readers that they are in the right place. This is especially very important when your blog name is brandable and has nothing to do with the content you deliver.

Some blog tagline writing tips:

  • checkInclude the verbs in your blog taglines
  • checkAlways use active voice over the passive one
  • checkUse power words like epic, mastering, expert, etc.
  • checkKeep the title tag along with the tagline below 60 character for Google to show the blog tagline fully in SERPs
  • checkMake it attention grabbing

Present the benefits and USP

Tagline goes bit beyond the blog name.

In most of the case, by just looking at the name of the blog you can determine the niche of the blog. But tagline is very essential to show your readers what you’ve really got in for your readers.

If you are struggling hard to get an idea of what to include in your blog tagline, think of all the benefits your readers going to get by following your blog.

What’s that one thing that sets you apart from the competition. If you have a clear USP when it comes to your content, produce or service mention it in the tagline. It’s the perfect place.

Choose blog taglines that reflect your and your blog’s personality.


The perfect example for this is

Apple’s tagline: Think Different.

Although Apple is not a blog, it makes sense to include this in this post. The Apple’s tagline reflects Steve Jobs’ personality, Apple’s motto.

Apple always introduces new concepts to the world. Apple’s tagline is also an inspiration for many young entrepreneurs. It tells anyone can succeed by thinking in a different and creative way.

Blog tagline bait.

New term? I’ve heard of link baiting, what is this crap? You may think. The meaning of bait is trap, to attract. So now, you got the meaning of this new term. Attracting visitors to enter your blog by using effective blog taglines.

The perfect example for this is,

How catchy is that! His personal development tips are only for smart people. He is asking you “Aren’t you a smart one to enter my blog?”.

Some other tagline examples would be “Marketing tips for action-takers”, “Productivity tips for Mac power-users” and so on.

Blog taglines that reflect your content’s speciality

Are you presenting the information in a unique way? Then this blog taglines strategy is definitely for you.

  • Illuminated Mind blog’s (now Paid to exist) tagline was “The less boring side of personal development”.

This tagline both tells you the niche of the blog and the nature of their content. People consider many of the personal development blogs as boring; they want to read something more appealing and dynamic.

The above tagline convinces people that the self-development tips in this blog are not boring and are unique. Sprinkling the nature of content on your blog makes a great difference. Ask yourself, “What’s the USP of my content?”. Include the USP in your tagline. With this, your tagline will be unique!

Author tagline

Who is behind the blog? Then why not set a blog tagline to something like – “A blog by [Your name]”? Sounds simple. It showcases your self-confidence and personality.

Great example for this is QuickSprout blog (Not QuickSprout- I’m Kind of a big deal).

  • The tagline of QuickSprout blog is “Blog by Neil Patel”, it’s his blog, and he is the king.

He is already a reputed author. His name in blog tagline acts as blog tagline bait. It reflects his personality, self-confidence, and his responsibility.

This type of blog taglines is effective once you standout as a reputed author or person. I don’t really recommend it for beginners. If you are new to the blogosphere and include the tagline like “Blog by Briefcase Joe”, people would think who the heck is “Briefcase Joe”.

Killer tip: Include words like YOU, I, WE, YOUR in your taglines. It greatly increases engagement. It is like causing emotional intrigue for your readers. You seem more close to them, which is particularly important in blogging.

Tagline examples

  • Lifehacker: Tips and downloads for getting things done.
  • Simply Fired: If you don’t laugh, you’ll cry.
  • Yoast: Tweaking Websites
  • Lifehacker: Tips and downloads for getting things done
  • ShoutMeLoud: Shouters who inspire.
  • The Smart Passive Income Blog: Smart Ways to Live a Passive Income Lifestyle On the Internet
  • NicheHacks: Niche Domination Shortcuts
  • Nerd Fitness: Helping You Lose Weight, Get Stronger, Live Better
  • The Lean Green Bean – Balanced. Simple. Real
  • Tiny Buddha: Wisdom Quotes, Letting Go, Letting Happiness In.
  • Real Simple: Ideas, Tips, and Simple Ways to Make Life Even Easier

Final words

Keeping these above ideas and strategies in mind, finding a perfect blog tagline is a daunting task. So ask yourself following questions. Your blog’s tagline choice will be easy the moment you can answer:

  1. What’s the niche of my blog?
  2. What are the unique benefits for my readers?
  3. What’s the USP of my blog?
  4. What kind of problems my blog visitors are facing?
  5. What is my readers’ interests ?

Answering these questions will make your choice of blog tagline easier and effective.

Many of the bloggers don’t keep taglines for their blogs. On the other hand, they simply keep taglines generic. If you are one of those bloggers, you have certainly realized the importance of catchy blog taglines.

I hope you craft your blog taglines into a creative one or churn out one if you don’t have an effective one.

Also, read:

I hope you enjoyed this article. Feel free to comment and share.

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18 thoughts on “Catchy Blog Taglines: Strategies and Examples”

  1. Rohan Bhardwaj

    Wow, this is so useful. Getting a perfect name that suits the content is tough to find, so instead publishers go for easy blog name.

    But as you gave an example, the visitors aren’t able to find out the niche of the blog by their name.

    Blog’s tag line play a crucial role in telling readers about the blog. As of now, I use descriptive tag line and it seems to work, I really wish to have blog by my name, with an authority.

    Great article, I found this on kingged.

  2. Your tagline should mirror your blog’s personality.

    A blogger named Lee Odden from TopRank said that taglines are perhaps the most underrated and under-used elements of personal and business blogs, yet they serve a huge function.

    I must say, strong taglines make a great first impression. Therefore, create a tagline that is strong and can build a great impression.

    There is descriptive and non-descriptive names, the first one works fine if they match the content, while the latter, taglines become even more important.

    I found this post shared on, the Internet marketing social site, and I “kingged” it and left this comment.

  3. Tagline for a blog is a must to have and that too should be strictly according to the Niche. Thanks for the great article Akshay.

    P. S. : Seems, by mistake you posted a paragraph twice in this article. The second para (i.e. “Blog name matters, but not that…………. generic and irrelevant to your niche”) has already stated by you in the first para.

    1. Thank you for the suggestion, you are reading my posts with thoroughly I liked it. You are not one of those who didn’t noticed the mistake.
      I appreciate your comment. I love negative comments. Keep visiting 🙂

  4. I am trying to come up with a tag line for my blog. Its all about my husband and I’s life and what we do on a daily basis. Check it out. Let me know of any suggestions?

    1. Just a tiny bit of advice for a writer (you said you write a blog.)

      “its all about my husband and I’s life . . .” which you would never write.”Its” should have an apostrophe because it’s short for “it is” and “I’s” is never used.

      “it’s all about me and my husband’s life . . .” is correct.

      Good luck!

  5. I loved your article because it gave me the answers i was looking for.
    Having recently had to rethink my blog because i had a ‘non descriptive name’ i realised my tagline had to be the most important link to attract readers, but after going through your words, I got a good insight into how to frame my tag line. Thanks!

  6. Ayanna McClintic

    Thank you for this helpful article! I managed to come up with a relatable niche tagline thanks to this post. Keep up the good work!


    excellent publish, very informative. I ponder why the opposite experts
    of this sector do not notice this. You must continue your writing.

    I’m sure, you’ve a huge readers’ base already!

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